Maggie Anderson Email & Phone Number

San Diego, California, United States

Manage creative development projects in support of marketing and brand initiatives from the initial briefing through project closing. Includes developing and managing timelines, tracking risks and issues, and communicating proactively with cross-functional teams to ensure the consistent delivery of marketing content.- Lead brand and creative agency relationships by establishing strong ways of working to efficiently deliver work on time and on brand. Coordinate the day-to-day communications between the brand, agencies, and creative production partners.- Spearhead brand initiatives (i.e., team member uniforms, packaging, restaurant music) to build the brand and generate sales from ideation through execution, with support from cross-functional partners.- Oversee the successful facilitation of briefings and creative review meetings, including managing the agenda and capturing notes and feedback.- Review, traffic, and manage creative design requests by monitoring internal design team and vendor capacity, managing project schedules, and tracking upcoming deadlines.- Support franchise system by ensuring workflows make it easy for restaurant operators to obtain promotional materials, marketing assets, and be informed of national marketing efforts.- Evaluate, onboard, optimize, and maintain key MarTech stack technologies and systems to support the efficiency and effectiveness of the brand’s marketing operations.- Directly manage, coach, and mentor Creative Production Coordinator.

Carlsbad, California, United States

I have successfully managed various aspects of owned media programs, including email and social media marketing, creator/influencer marketing, strategic activations and partnerships, and promotional campaigns while collaborating with creative production teams. My role involves:- Directly overseeing and enhancing the brand strategy and consistency for owned media efforts.- Strategizing and implementing email and social media calendars with a team to boost awareness and drive transactions.- Executing promotional offers in alignment with larger sales-driving initiatives and loyalty driving. - Conceptualizing, producing, and overseeing creative content, in the form of large-scale studio and lifestyle product photoshoots, Adobe Suite asset creation, and copywriting.- Collaboratively managing and nurturing strategic agency partnerships, facilitating teamwork, delivering guidance, and offering constructive feedback throughout the asset production process to drive the achievement of pivotal project milestones.- Cultivating and maintaining creator and brand partner relationships to enhance brand awareness and sales.- Efficiently managing numerous brand ambassador and influencer campaigns on social media platforms.- Staying current with industry trends and competitor strategies to ensure our brand remains contemporary and competitive in the fast-casual space.- Reviewing analytics monthly related to email, social media and promotional campaign ROI, followership, and engagement.- Collaborating cross-functionally with other departments to ensure brand cohesion and align efforts.- Occasionally updating website pages to stay current with key marketing initiatives.- Adhering to budgetary constraints for various initiatives and devising annual budgets aligned with strategic objectives.

Carlsbad, California, United States

- Managing all owned media programs - email and social media marketing - with creative production teams.- Strategizing email and social calendars to drive transactions.- Executing promotional offers related to larger sales-driving initiatives.- Managing, conceiving, producing and executing creative content including product photoshoots, asset creation in Adobe Suite, and copywriting. - Organizing partner relationships to drive awareness and sales. - Operating brand ambassador and influencer programs on social media.- Managing and updating brand strategy on social media and email marketing.- Overseeing, capturing, creating, editing, and organizing image assets through photography, Adobe Suite, Dropbox and Air for brand usage.

Irvine, California, United States

- Designed content images for social media using Canva to drive awareness for programs. - Published 2-3 posts per platform (Instagram, Facebook, Twitter) per day using Publer and Sprout Social scheduling platforms. - Worked directly with team of 4 to redesign website on Wordpress, email marketing in Constant Contact, and evaluate analytics for all efforts. - Developed public relations proposal and marketing campaigns to expand in-network client base. - Adjusted design styles to reflect new brand style while maintaining client brand interest. - Wrote blogs, social media posts, and website blurbs for promotion of services and events.

Fullerton, California

- Developed social media content strategy and creation to increase awareness for multiple brands. - Raised Facebook page engagement by 480% in one month through exclusively organic posting. - Increased Instagram profile reach (+1266) and profile visits (+4788) in one week organically. - Supervised a team of 20 during proceeding for a client's awards event. - Facilitated client meetings with the team to understand and implement goals.

Bachelor Of Arts - Ba, Communications Public Relations, Magna Cum Laude

Activities and Societies: Public Relations Student Society of America, Titan Public RelationsHuman Communications Minor, Digital Media.

Communications Studies, Marketing

Associates Degree in Communications