Director Of Marketing
CurrentResponsible for planning, developing and executing cross-channel marketing strategies that communicate the company's real estate, club membership and conservancy value proposition and message to the consumer at Palmetto Bluff. With the VP of Marketing, the Dir. of Marketing generates strategies to create marketing leads, enhance cross-marketing partnerships and drive sales revenue for multiple business lines within the company. Acts as a liaison between the marketing, development and sales teams and also works directly with the Montage Palmetto Bluff hotel team to generate and leverage cross-marketing opportunities. Supervises a staff of real estate operations and marketing professionals and works to increase the efficiency and agility of the sales and marketing organization, aligning efforts with overarching business strategy, brand and creative strategy, as well as other departments and key stakeholders. This role oversees internal processes, production personnel, outside agency relations, and marketing technology and customer data in order to measure and improve marketing performance and develop and maintain effective operational workflows.
