Marketing Communications Analyst - Suv & Performance
Richmond, Victoria, Australia
- Supporting coordination and execution of the marketing communications strategies, programs and campaigns for the following product portfolio/nameplates: Ford Escape, Everest, Puma, Mustang, Focus ST and Fiesta ST
- Working directly with agency team and partners to support idea development and media execution (paid, owned, and earned channels) and build stronger relationships between consumers and nameplates
- Use of available data to develop meaningful and rich consumer, product and segment insights
- Management of up-to-date content on ford.com.au for applicable nameplates and/or technology
- Delivery of campaign assets and collateral from internal and external partners within agreed timelines and budgets
- Supporting the development and execution of key brand campaigns from brief development to execution and post campaign analysis