Marketing Communications Analyst - Suv & Performance
Richmond, Victoria, Australia
• Supporting coordination and execution of the marketing communications strategies, programs and campaigns for the following product portfolio/nameplates: Ford Escape, Everest, Puma, Mustang, Focus ST and Fiesta ST• Working directly with agency team and partners to support idea development and media execution (paid, owned, and earned channels) and build stronger relationships between consumers and nameplates• Use of available data to develop meaningful and rich consumer, product and segment insights• Management of up-to-date content on ford.com.au for applicable nameplates and/or technology• Delivery of campaign assets and collateral from internal and external partners within agreed timelines and budgets• Supporting the development and execution of key brand campaigns from brief development to execution and post campaign analysis• Day to day management of allocated fixed marketing budget • Supporting the management and logistics of the marketing vehicle fleet• Various general duties to support the Marketing Communications Manager• Preparing for events related to key sponsorship partners, such as the Supercars Championship