· Led mobile web strategy across Google, Bing, Apple Search Ads, Programmatic & Social platforms including creative selection, budget allocation, KPI goals, and test & learn opportunities· Implemented bid optimization strategies focusing on low-funnel conversions, leading to +700k clicks on avg per month. Avg. session duration increased by 135%· Maintained high brand SOV despite increased competition in Apple App Store within FAST services. Achieved all time low CPIs through keyword optimization & ad scheduling. · App Store testing initiatives resulted in a 5% increase in CVR· Streamlined team workflow to balance brand and growth/acquisition priorities, including creation of asset delivery templates, delivery calendars, UTM process, & testing library· Onboarded new ad placements across Google networks, including Performance Max & Demand Gen· Communicated cross-functionally with Brand/Content teams, Agency leads, & others· Trained new staff members in company best practices for trafficking, creative requests, platform operations, including junior and senior team members

Newell, TriHealth· Lead account strategic planning and execution across 7+ brands· Successfully onboarded new business with Yankee Candle during Q4 2021, exceeding quarterly Revenue goals by 13% and increasing ROAS efficiencies within Google Smart Shopping campaigns by 110%· Created a tailored full-funnel approach to balance Impression Share and Conversions, as well as implementing test and learn strategies, leading to an 81% increase in site traffic

PetSmart, Newell, TriHealth· Managed PetSmart Propriety Brands’ TrueView campaigns, exceeding store visit goals by 15% and CPSV goals by 12%· Aided in new business pitching including presentation building, pitch writing, and working with SEO agencies to create unified SEO & SEM recommendations· Oversaw campaign planning, strategy, and reporting across TrueView and Paid Search accounts for both Google and Bing Ads· Lead account audits to maintain industry best practices, allowing for easier account navigation and increased account efficiency· Implemented standardization processes across accounts including pacing trackers, QA documents, and project status sheets

Facebook· Exceeded revenue goals by 30%+ ahead of schedule 2 years in a row while maintaining high ROAS efficiency, notably during challenges generated during the 2020 pandemic· Led planning, strategy, execution, and optimization of multiple million-dollar accounts across biddable media including Paid Search, TrueView, and Universal App Campaigns· Oversaw a 4-person team in absence of team director, acting as main point of contact for client and internal communication

Facebook· Oversaw the expansion of a $2MM+ account into 10 international markets, leading to a 15% increase in overall budget· Responsible for pacing optimizations and reporting analytics for multiple million-dollar accounts· Trained all new hires in company best practices, including Junior Associates, Managers, and Directors

· ​Prioritized Amazon Market Services as a tool to reach new customers, leading to a 10% increase in average monthly sales· Paid Search and Social management including Facebook Ad Manager, Google AdWords, and LinkShare· Product, Email, and Ad copywriting to maintain brand story and SEO optimizations· E-commerce site maintenance including e-merchandising, site search, and quality control.

· Manage SEO, Google AdWords, Facebook strategy for ecommerce; Overseeing icrease in impressions, CTR, and SERP rankings· E-merchandise and website quality control, including site maintenance, page creation, and optimization

· Maintained social media pages including content creation, pitch writing, and blog postings· Assisted in production of Fashion/PR events including talent management and preparation· Maintained showroom and coordinate garment samples· Assisted in stylist pulls and inventory management

· Hired on as part-time sales associate at corporation's flagship store where I was quickly recognized as a leader and resource for senior management· Promoted to Merchandising Supervisor after one year, leading shipment processing, floorsets, and serving as a key holder for a $11-15 million revenue store· Generated the weekly schedule, recruited new team members, new-hire training and onboarding· Acted as sales floor lead, responsible for opening and closing duties

· Maintained social media and networking presence for a local theatre· Created original content and interacted with the public to promote performances· Created current Instagram page and was responsible for redesign and upkeep of company webpage