I help clients design digital products to serve their customers and reach their business goals. Services include product and research planning, UX/UI design, and general consultations to launch that idea!

✨ Led 0-1 design of B2B website for supplier sourcing. Doubled the conversion rate of new leads for industrial suppliers by researching and targeting new sector of customers. ✨ Increased buyer engagement with supplier profiles on search results page by 25% by collaborating with data and engineering teams to A/B test and make iterative improvements.✨ Created a new customer funnel on subsidiary site by integrating Xometry’s AI-powered quoting tool with Thomasnet.com and working with product manager to balance the needs of both sites.✨ Facilitated discussions with cross-functional team and stakeholders, communicating concepts with wireframes, user flows, prototypes, and high-fidelity mockups on Figma.✨ Identified customer pain points and analyzed product-market fit by conducting 5 discovery research studies in 9 months. Used insights to inform product strategy and roadmap.✨ Cultivated team growth by mentoring junior designers, running group design reviews, and hosting technique demos with cross-domain designers. ✨ Refreshed and expanded componentized design system in collaboration with design manager and frontend engineers, achieving company-wide accessibility and consistency targets.

✨ Enabled editorial team to scale operations and serve 40+ brands after company merger by designing an application for editorial workflow management that leveraged automation.✨ Improved platform tools for high-growth digital publisher through usability testing, feedback collection, and stakeholder outreach. Tools included CMS, media library, and accounts manager.✨ Designed new features for publishing platform applications by collaborating with engineering and product teams and creating high-fidelity Figma mocks for developers using design system elements.✨ Interviewed editorial staff to document user journeys, discover pain points, and identify inefficiencies. Organized research insights on Miro for presentations and project planning.

✨ Improved accessibility, information architecture, and mobile experience of consumer-facing food website by auditing the content library and redesigning the taxonomy and global navigation.✨ Established user research practice within the product team and spearheaded user outreach, surveys, and remote testing to inform product decisions.✨ Rebranded, componentized, and migrated design system from Sketch to Figma to create unified UI component library for developers and designers.✨ Designed revenue-generating features such as ingredient shopping widget and branded landing pages, working with the commerce director and advertisers to achieve business objectives.

✨ Designed 4 art and history museum exhibitions featured in the New York Times.✨ Managed project timeline and budget by creating detailed plans, bid packages, and installation documents to communicate with vendors and internal crews.✨ Designed public spaces and artifact displays in compliance with ADA guidelines and loan agreements to ensure safety and access for all visitors.Exhibitions:-Hudson Rising (2019)-Harry Potter: A History of Magic (2018)-Rockwell, Roosevelt & The Four Freedoms (2018)-The Vietnam War: 1945-1975 (2017)-Luce Center (2017)-The Battle of Brooklyn (2016)

✨ Assisted in design of permanent and temporary science exhibitions using Vectorworks. Created prototypes and scale models to drive stakeholder buy-in.Exhibitions:-The Titanosaur (2016)-¡Cuba! (2016)

✨ Designed custom luxury furniture for in-house production and consulted clients in defining their order with renderings and product expertise.✨ Coordinated with furniture builders and vendors to create samples, prototypes, and finished products.✨ Implemented and expanded library of 3D furniture models on Solidworks.✨ Streamlined post-production and shipping processes.