Maggie M. Email and Phone Number

Develop and pitch innovative content ideas to the marketing team, spearheading campaigns that enhance brand visibility and engagement.Strategize and oversee content distribution across multiple channels, ensuring alignment with marketing objectives and maximizing reach.Lead the management of the FullStory blog, including editorial direction, content creation, and collaboration with external contributors.Cultivate and maintain relationships with freelancers and subject matter experts to ensure a diverse and authoritative content mix.Serve as the primary editor for all marketing content, ensuring consistency, quality, and alignment with brand standards.Collaborate with the SEO team to optimize content, driving improvements in search visibility and contributing to overall company goals.

Led creation and promotion of key marketing and sales case studies, focusing on strategy and design.Managed resharing of organic user-generated content to boost brand presence.Streamlined internal reference request procedures for efficiency.Maintained a customer-focused marketing collateral library, ensuring up-to-date content and usability.

Worked with Marketing leadership to document quarterly themes and share out expectations with teams.Created and implemented new processes for all promotional channels, including strategy and campaign guidelines.Wrote copy, provide content strategy, and design guidance as needed.

Work cross-functionally to manage and inform yearly brand and product paid media calendar.Kickoff and oversee acquisition campaign development and production. Provide feedback and recommendations to Creative to ensure adherence to best practices and optimal UX.Develop and maintain campaign artifacts for the purpose of alignment, including but not limited to: charters, executive summaries, creative briefs, experience maps, guidelines .

Collaborate with product teams to identify knowledge gaps for current and prospective users in existing content and, using those findings, develop case studies and marketing resources to help educate.Identify customers with impactful stories and impressive use cases for the purpose of informing content creation.Manage production team for new and refreshed content from ideation to launch.Administer regular audits of content to ensure relevance.

Efficiently and effectively assist customers with a wide range of technical issues within the Mailchimp app, as well as provide proactive recommendations for users to optimize their account.Identify trends in customers’ issues with the app and communicate them within the Support team and to other departmentsManage multiple tickets/issues simultaneously across chat and email.

Owned creative process (ad copy, design, and build) of Facebook and Waze social ads for 200 clients across the country.Provide ad strategy recommendations to boost sales during holiday seasons and special events. Allocate and optimize client budgets according to performance on each platform. Maintain client CRMs and identify any audience trends that could impact ad targeting.