- Wrote social media captions for stories across platforms. - Wrote various non-fiction articles and stories ranging from Q&As to research profiles to features to be published on the Wilson College of Textiles website.- Identified, scheduled, and conducted interviews for stories.- Conducted competitor marketing research.

- Analyzed competitor and industry trends related to website homepages to identify and recommended strategic content opportunities. - Assisted in developing digital marketing plans utilizing analytics, sales data, competitive insights, and current company priorities.

- Attend monthly meetings to connect with mentors and professionals. - Learn about merchandising, marketing, social media, design, technology, and other aspects of the company.

- Student assistant for FTM 217 Introduction to the Textile Industry course project funded by Cotton Incorporated.- Assisted with planning and execution of project and mentored students on creating presentations and presenting skills. - Organized catering and reception for the event.

- Responsible for gathering data for strategic initiatives, support in developing project proposals, and researching about academic programs.

- Assisted with planning and content creation for Instagram and Facebook. - Assisted with planning and execution of Ballooniversity, a major industry conference with 400+ attendees.- Updated product descriptions on the website, virtual showrooms, and selected products to be featured in editorials.

- Participated in Kohl’s Sophomore Career Expo, a program for students with an interest in working in retail to learn more about career path options and opportunities at Kohl’s.- Attended panel discussions on multiple retail careers including business and marketing.- Attended Diversity and Implicit Bias workshops. - Met one-on-one with a mentor in Marketing to discuss career paths, learn about Kohl’s marketing structure, and receive career advice.

- Provided instruction for all ages on proper ski techniques and safety procedures. - Oversaw the SkiWee program efficiently in a fast-paced environment with up to 100 kids at a time.