I believe that:• Strategy is about asking the right question vs. having the right answer to the wrong question.• Organizations thrive when institutional knowledge is integrated with new and different perspectives (DEI).• Developing internal brand apostles is as important as creating external ones.• Management is a privilege, not a right.• Collaboration creates solutions, consensus decision-making dilutes them.• I fight to do the right thing, regardless of the headwinds. And when I fail – which I do – I learn from it. • I'm committed to being always growing as a DEI ally/accomplice. Areas of expertise: Revenue Growth •• Customer Journey & Experience •• DEI Student and Ally •• Insights-driven •• Test & Learn evangelist •• Digital, CRM & Loyalty Marketing •• Brand Strategy & Story Telling •• Marketing Strategy •• Advertising •• Budget Optimization •• Client/agency experience •• Collaborator •• Finding & Growing Talent •• Multi-unit Retail (Sam’s Club, American Signature Furniture) •• Gaming & Entertainment (Encore Boston Harbor, Caesars Entertainment, Mohegan Gaming Entertainment) •• Tourism (New Mexico True) •• CPG (PepsiCo, Fetzer, Frito-Lay ) •• Start-ups •• QSR (McDonald’s, Burger King) •• Automotive aftermarket (Slick 50) •• Track Record of Results •• Event Marketing and Sponsorships •• Creative Resource Management (external & in-house) •• PR & CR •• Social, Digital & Media strategist •• Marketing Budget Optimization •• Floor Wax & Dessert Topping