Responsible for the strategic marketing of over 230 Co-op food stores. Ensure marketing initiatives are in-line with business plan objectives, define the brand and achieve KPI’s to drive sales, footfall and customer loyalty. Leading, motivating and developing a marketing team, managing workload and priorities, to deliver targeted multi-channel campaigns. Delivering strategies and end-to-end customer journeys Implemented robust measurement and reporting to track marketing effectiveness and ROI. Responsible for communications strategy and PR management, both trade and consumer, proactive and reactive, covering media releases, photography, social media, emails, vlogs. Relaunch of a new brand strategy to transform the society into a member first service/organisation growing member trade from 17% to 37% in 3 years. Briefing and managing agencies to deliver digital, design, social media, copywriting and PR, ensuring all campaigns are in alignment with brand messaging and delivered an ROI on investment. Working with partners and local suppliers to drive commercial income, including in-store advertising. Identified improvements and efficiencies, resulting in cost savings and improved processes for POS delivery and implementation. Creation and delivering of seasonal campaigns. Developed a strategic framework for new store launches resulting in trading 5.3% ahead of budgeted targets. Responsible for a large budget, forecasting and monitoring. Role requires a strategic thinker and operational deliverer who can manage many competing priorities and projects simultaneously, and to meet tight deadlines.

Developing strategies and campaigns to generate leads and bookings in conferences, exhibitions and outdoor events. Managing multi-channel marketing strategies (digital, social media, email, websites, PR and events) to drive revenue. Through sales, sector and audience analysis identified areas of growth within the business. Working closely with the Managing Director & Sales Director to retain existing events, identify events with capacity to grow and develop and nurture new incubator events. Developed and delivered communications strategy including PR management, industry events, video, social media and email marketing.

Creation of a marketing strategy in support of business objectives to generate leads, bookings and visitor numbers in B2B events - exhibitions, conferences, meetings, banqueting and hospitality and B2C events in sport and music. Delivered marketing strategies across digital, social media, email, websites, PR and events with attribution and metrics across each. Helped to deliver a 17% increase in event bookings, equal to over 850 events a year and over 1.6 million visitors in 2018. Major growth was within the conference and meetings sector leading to the venue being recognised at many leading industry awards. Worked closely with Managing Director, Head of Sales, Commercial Director and their teams to ensure that marketing supported the wider venue business strategy. Utilised insight, data, analytics and customer feedback to measure and report on campaigns. Management of the brand, including development, guardianship and strategic partner usage. Management of PR and media relations to build profile to position the venue as a leader within the events industry. Management of CRM system and all digital communications. Management of communication agencies including briefings, setting budgets and reporting, clearly demonstrating an ROI. Responsible for managing and mentoring a Digital Marketing Manager and Marketing Executive. Budget management.

Management of accounts including two shopping centres, an £800 million retail and leisure redevelopment project and an investment management company. Management of Digital Marketing Executive, Account Manager and Account Executives. Creation and delivery of marketing activity from strategy to delivery of plans. Analysis of sales, visitor and catchment data to drive campaign strategies and build market share. Developed and managed brand communications ensuring consistency and engaging customer campaigns. Worked closely with designers, agencies and venue departments to devise, develop and deliver all advertising, printed and online assets. Created concise and accurate briefs for designers, digital and event teams managing all outputs. Managed effective data capture audience research & customer feedback to drive CRM strategies. Worked on B2B strategies and communications to drive leasing and lettings sales. Robust analysis of all marketing activity and campaigns ensuring positive ROI. Client liaison ensuring delivery of key objectives and regular reporting.

Responsible for the creation and management of a marketing and sales strategy to re-brand the centre as SEALIFE and then re-launch the centre to the New Zealand market. Development of the annual consumer marketing, brand, schools, groups and membership strategies. Successfully delivered launch campaign, exceeding footfall and revenue targets over a period of 4 months. Project delivered within a very short period (10 weeks) and within budget. Developed the ongoing sales & marketing strategy to drive volume and revenue across consumer, trade, membership, online, schools and promotion channels. Rebranded all marketing collateral. Developed marketing briefs and managed creative agencies ensuring ROI. Management of media relations and PR strategy, including crisis communications. Management of communication strategy covering, print, advertising (press and radio), direct mail, POS, online, ecommerce, social media, promotions and events. Development and implementation of new products, pricing matrix, national and third-party promotions. Management of an extensive membership database and membership initiatives. Management of Trade Sales Executive, Education Manager and Executive Assistant Management of budget. Weekly reporting to ANZ Directors.

Ensure marketing initiatives were in-line with business plan objectives, defined the brand and achieved KPI’s to drive sales, footfall and commercial income. Positioned Bluewater and Touchwood as leading visitor destinations, managing their brands and reputations. Creation and delivery of annual communications strategy and delivery of plans. Analysis of sales, visitor and catchment data to drive the campaign strategies and build market share. Developed and managed brand communications ensuring consistency and engaging customer campaigns. Worked closely with designers, agencies and venue departments to devise, develop and deliver plans. Created concise and accurate briefs for designers, digital and event teams. Developed and delivered PR strategy to enhance brand reputation and maximise coverage. Managed effective data capture and CRM strategies including customer feedback and audience research. Worked on B2B strategies and communications to drive leasing and lettings sales. Management of budgets and reporting including monitoring, forecasting and recording. Analysis of all marketing activity and campaigns ensuring positive ROI.

Initially employed to manage marketing and PR at StarCity, a £90 million entertainment destination in Birmingham, the role expanded to cover other venues within the portfolio.Responsible for the pre and post marketing launch strategy for a new £70million entertainment destination called Xscape in Scotland. This included the launch of Sno!zone, the UK’s largest indoor real snow slope.

Employed to assist the media office of the New South Wales Police Department for the Australian 2000 Olympic Games. Ensuring that accurate and relevant information was disseminated relating to the security of Australia, Sydney, Olympic officials, athletes, tourists, and the community.

Responsible for supporting PR / promotional initiatives for Birmingham Museum & Art Gallery and 5 community museums and city events - St Patrick’s Day, St George’s Day and Vaisakhi.

Assisted in PR/promotional activities for concerts, sporting events and exhibitions.