Responsible for driving owned, earned and paid marketing efforts in support of the WS brand and its growing portfolio of more than one hundred diverse and unique retail-first mixed use properties. Built an award-winning internal brand agency, a market differentiator for the company.Established and led a business-centric marketing organization including corporate marketing, field marketing, media/crm and creative teams, focused on continuous improvement. Hired and grew a team of more than eighty accomplished and aspiring brand leaders.Assumed general management oversight of operating portfolio, including 22-acre Boston Seaport development.

Supported an active business community during new and heightened challenges of Covid-19 and rebounding post-pandemic.

• Responsible for the health and success of client partnerships as well as new business efforts

• Accountable for business leadership, management and growth, inclusive of client satisfaction, creative excellence, a deep understanding of client business and opportunity for increased partnership success• Devoted to creating high-performing team environment through goal-setting, open dialogue and collaboration

• Led and managed the launch of global, integrated campaign for leading athletic footwear/apparel company; implemented brand idea across diverse product segments, consumer targets and markets, driving heightened consistency across channels and regions.• Managed and oversaw strategic planning, creative development and execution including staffing, budget and time management

• Led and managed integrated pitch team, including executive leadership, throughout all phases of 30+ prospective client pitches: from RFP writing, strategy & creative development and presentation writing• Marketed agency through development of innovation strategy and communication tools, such as agency newsletters, podcasts, press releases, prospecting mailers, website relaunch, etc.

• Managed day-to-day business across three of client’s four flagship brands (Acne, Cosmetics, Suncare)• Fostered highly-integrated partnership with client marketing team to execute innovative product propositions from development to go-to-market plan• Contributed to New Business Development: conducted competitive business audits/SWOT analyses; partnered with integrated discipline leads; research orchestration/management; dev. of multi-media pitch presentations