个人、企业保险规划，产品对比、投保，保全及理赔经纪人培训及团队发展

Branding and corporate communication professional -experienced in communication strategy development, media and KOL engagement, overall project management and event production. Lead account team for P&G Corporate Communications and E-Commerce Communications, with focus on industry leadership, innovation, sustainability and talent development. Responsible for strategic communication planning and execution including corporate and brand integrated events, media and industry KOL outreach and engagement, external advocacy, CSR programs and crisis management. Key projects include annual P&G House branding event, P&G Hope School 20th Anniversary series activities, E-Commerce communication system establishment, etc. Awarded as “Executive of the Year” by P&G in 2015.Support Airbus and Airbus Corporate Jet project based tradeshow, press conference, talent program and internal townhall events.

Experienced in B2B communications. Key clients were Tata Group, ITT (a component manufacturer) and Volvo Group.Solely responsible for Tata Group’s external stakeholder communications, including monthly newsletter development and distribution, subsidiaries’ involvement in CSR program as well as monthly media gathering.Lead ITT’s media communication with full responsibility on media strategy development and execution. Lead Wuxi plant opening covering event management and production, executive communications and media briefing. Supported regular participation and exposure at industry fairs.Supported Volvo Group’s media relationship building in China, with full efforts on the promotion of Volvo Environmental Prize to Chinese audience, including communication channel identification, content writing, traditional and new media pitching.

Proficiency in tech communication.Served Dell Corporate Communications. Able to independently lead a project and coordinate with different parties. Mainly responsible for media liaison and documentation. Familiar with a variety of events including press conference, tradeshow, workshop/ roundtable, and internal Family Day and town-hall meeting, etc. Solely responsible for CSR communications on green efforts and education, with achievement on influential award pitching.Served Dell Consumer's ePR and PR, including social media account management, mini site development and editorial placement. Familiar with 360 degree integrated communication with online and offline activities. Worked independently with media buy agency, advertising agency and other third parties.Served Xilinx (a chip manufacturer) with a good understanding of B2B firms' communication method. Able to utilize a variety of communication techniques to achieve the goal.

Worked in public relations and marketing communications fields. Main clients were industrial multinational manufacturers, including Emerson Climate Technologies, Caterpillar, Arcelor-Mittal, etc. Project based clients included NBA, INSEAD, Colgate, etc. Job duties were regular client contact and update; media liaison and management (keep regular media update and exposure; build constant media relations, and monitor media coverage, etc.). Assisted clients with a variety of media events, such as press conference, CEO roundtable and educational workshop; job duties included project materials preparation (proposal, budget, communication plan, news release, etc.), media contact and management, vendor coordination and management, logistics arrangement, on-site support, and event follow up and report.