Connecting leaders to community resources through digital and social strategy.• Increased social media following by 34.5% on a single platform in under six monthsby implementing a comprehensive social media campaign.• Collaborated with wider marketing team to develop campaign specific content todrive social media traffic and increase SEO.• Led rebranding of digital footprint, inclusive of storytelling designed with aconsumer-focus.• Led new reporting strategy to increase accountability and set new standards ofsuccess for team goals.• Increased community engagement by 50% through CRM platform.

Breckenridge Brewery (former subsidiary of Anheuser-Busch), 2019 – 2023Collaborating across 20+ national brands on digital and social media strategy aligned withand supporting of each craft identity.• Managed digital media platforms including website branding, CRM platforms, socialmedia strategy, achieving digital marketing KPI’s• Increased website traffic by 25% through keyword targeting, resulting in increasedonline sales.• Managed full website redesign, inclusive of collaborating with agency andcompany-wide team management.• Implemented intentional and focused strategy to merchandising team to increasesales by 20% within one year.• Increased consumer engagement strategy, resulting in an 375% increase inconsumer data in database.• Enhanced digital strategy to reach new consumer audiences, resulting in increasedbrand recognition among new demographics.

•Strategically planned, implemented and monitored the University of Colorado Football team's social media content and campaigns using complex editorial calendar.
•Grew engagement 25% during off season coverage
•Applied current editing and photography tools to tell great stories.
•Implemented strategies and tactics to grow followers on social media channels.
•Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
•Worked with graphic designers, photographers and production coordinators to develop content.
•Managed team to generate original content and moderate online community members.

•Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
•Researched and developed new campaigns across multiple channels.

•Worked with Internal and external partners by coordinating and completing multiple projects.
•Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
•Informed supervisors and athletic leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
•Managed relationships with high-profile athletes and translated marketing and social media needs into results-driven strategies.

Sports Information Director: Women’s GymnasticsPrimary contact for 2014 Big Ten champion women’s gymnastics team. Handled day-to day communication. Authored and designed media guides, event and feature press releases, weekly previews, media note packets, and game recaps. Held on site media responsibilities on local level, with travel responsibilities on regional and national events. Executed successful social media campaign, including FaceBook, Twitter and Instagram all year.Media Relations Assistance to all other NCAA Division 1 sports• Assisted co-workers with boosting fan engagement of multiple sports through social media platforms• Worked as 2013 and 2014 home football game-day sideline media liaison• Coordinated student athletes, coaches and media to promote multiple sports through local and national mediums• Collaborated with marketing departments to promote teams and programs via multiple platformsHuskers.com In-House Reporter / Digital MediaProduced/directed 2014 “Fear Ameer” Halloween video. Helped produce event features and facility tours for use on in-house website: Huskers.com. Helped create successful media campaigns, including two individual videos promoted by the Big Ten Network and one listed with “Bleacher Report Best Football Facilities of 2014”, 50,000+ views each.

• Set up and strike production set before and after event• Assisted producer during event with any problem on hand• Created replay packages during game as producer requested

Student Assistant for university athletic department’s NCAA Division 1 sports. Conducted and transcribed athlete and head coaches’ post game, video interviews at home events. Wrote press releases and features for www.cubuffs.com.

24-hour responsibility for managing activities of campers; taught life lessons, comforted on personal issues and helped girls become more organized with their lives.Modeled character and good behavior for all age group of campers including teamwork, listening, responsibility, initiative and sportsmanship.

Assistant head coach: 2009, 2010; Volunteer assistant coach: 2007, 2008. Conducted and created daily workout practice sets, conducted in water demonstrations for older swimmers and helping them understand the mechanics of competitive swimming aspects, supervised swim meets, encouraged swimmers while competing, taught water safety skills to all age groups