- Collaborate with the marketing team to develop and execute a cohesive content strategy across all platforms, ensuring alignment with brand goals and messaging.- Monitor the performance of marketing campaigns across all channels, analyze data to gauge effectiveness, and prepare regular reports with actionable insights for continuous improvement.- Ensure the Mini Katana website is regularly updated with the latest product information, promotional campaigns, and content to drive online commerce.- Managed a 15 million subscriber YouTube channel, including product videos and promotional content, contributing to a significant online presence averaging 25+ million views daily.- Oversee and update Instagram and TikTok accounts with engaging content, aligning with product updates and marketing campaigns to increase brand visibility.- Design and coordinate email marketing campaigns, including newsletters and promotional emails, to engage the audience and drive conversions.- Work closely with the CEO and cross-functional teams to drive revenue growth and enhance brand recognition through innovative marketing strategies.- Oversee the production of high-quality images and videos for use in marketing materials, ensuring they align with the brand's aesthetic.

Gathered and summarized data from analytics to suggest content changes and strategies that grew the channel by 15+ million subscribers Responsible for the final review of all content on Mini Katana’s primary social media platform and for maintaining brand voice on the channelDesigned experiments to optimize content performance by testing packaging, posting time, frequency, and type of content.Representing the company to speak about organic marketing tactics with other e-commerce brands

Responsible for the design and creation of all video and social media content from pre-production through post-productionAttending and co-leading weekly meetings regarding product progress and next stepsCreating content that meets the brand requirements of Schmidt Futures and Citadel

Provided complete coverages for scripts and finished films for international distribution.Managed talent at live events, including red carpets, screenings, and VIP lounges.

Managed large and small groups between the ages of 7-17 through team building, self-growth exercises, and filmmaking with AdobeTaught and communicated with students from various international agencies with limited knowledge of English and American cultureLead overnight camp with children ages 10-17 in engaging activities for 13+ hour days

Responsible for the organization, management, and distribution of over 200 items for a team of 20 people over the course of a week-long production

Creating, pitching, and hiring for an original productionManaging, fundraising, and funding a thousand dollar budget

Location searching and acquiring permits 15 filming locationsProducing and managing the schedule a film for a cast of 40+ people

Worked with machine learning technology under NDA contract to create demo video that displayed at KDD 2019 Went through several reviews and revisions until approved by VP of Communications for LinkedIn