Marketing Coordinator
Current- Collaborate with the marketing team to develop and execute a cohesive content strategy across all platforms, ensuring alignment with brand goals and messaging.- Monitor the performance of marketing campaigns across all channels, analyze data to gauge effectiveness, and prepare regular reports with actionable insights for continuous improvement.- Ensure the Mini Katana website is regularly updated with the latest product information, promotional campaigns, and content to drive online commerce.- Managed a 15 million subscriber YouTube channel, including product videos and promotional content, contributing to a significant online presence averaging 25+ million views daily.- Oversee and update Instagram and TikTok accounts with engaging content, aligning with product updates and marketing campaigns to increase brand visibility.- Design and coordinate email marketing campaigns, including newsletters and promotional emails, to engage the audience and drive conversions.- Work closely with the CEO and cross-functional teams to drive revenue growth and enhance brand recognition through innovative marketing strategies.- Oversee the production of high-quality images and videos for use in marketing materials, ensuring they align with the brand's aesthetic.