Maggie Allard Email & Phone Number

Washington D.C. Metro Area

Washington D.C.

- Serve as day-to-day client contact overseeing strategy, planning, budgets and execution of marketing, branding and advertising campaigns - Act as liaison between interactive team and client on website builds, leading project from start to finish including UI/UX strategy, design compositions and development- Develop strategic insights and oversee the creative team on design projects including advertising campaigns, video production, photo shoots- Create digital strategy for media buys across both publications and social media - Responsible for writing creative and project briefs, brand positioning statements, SOWs and client memos

Washington D.C.

Alexandria, Virginia

Develop, cultivate, and manage client relationships while driving campaign strategy and working cross-functionally across the organizationMarketing: Responsible for creating and implementing online marketing strategies and campaigns including infographics, webinars, blog series, email marketing campaigns, website development, and content creation for a variety of clients. Additionally, coordinate and execute large scale client events including managing sponsor relations, deliverables, and engaging in development of promotional materials Public Relations: Engage in PR strategy development including writing of press releases, pitches, and press lists, as well as media outreach, increasing client brand and expertise awarenessResponsible for company-wide list management program and management of the team

Boston, Ma

- Assist in various event planning stages including registration maintenance; Client and vendor relations; pre-race planning, packing, and promotion; and wrap-up recaps- Assist in program execution at on-site events such as Tufts HealthPlan 10K, LLS Light the Night Walks, and MMRF Boston- Worked with Special Events team at events including A Better City, CEOs for Cities, and New England Council Dinner

Blacksburg, Virginia

-Work with marketing and promotional campaigns to increase student attendance at athletic events-Assist with flyer design and distribution, fulfilling donation requests, and preparing for the upcoming games. -Carry out marketing and promotional events for 16 varsity athletic teams at games and school wide events-Assisted in creation of promotional groups for teams, including the Orange Card club for soccer fans.

Woburn, Massachusetts

-Organized, managed, and entered contacts into Goldmine, the database system.-Research contact information of prospective customers-Assisted in flyer, newsletter, and product packaging design-Created, sent, analyzed results of customer survey-Assisted in the implementation and growth of social media marketing campaigns including the use of Twitter and Facebook.-Attended company webinars on Social Media Marketing strategies

-Managed relationships between the Brotherhood and Student body, as well as with the Faculty Initiates. -Coordinated luncheons between brothers and faculty members.-Came up with several promotional strategies to promote the Fraternity.-Coordinated Fraternity participation in schoolwide events such as -Campus Move-In -Assisted the Senior Vice President in daily tasks and events.

Bachelor Of Science (Bs), Marketing

Activities and Societies: Delta Sigma Pi, Virginia Tech Sports Marketing Intern, Big Event ParticipantVP of Public Relations - Delta Sigma.

Marketing

Study abroad