Maggie Pearson Email & Phone Number

Salt Lake City, Utah, Us

Strategic marketing advisor to startups offering B2B and B2C expertise and support across CRM, social media, events, paid media, GTM planning, etc.

Austin, Tx, Us

Spearheaded consumer audience growth and engagement strategy for ZMG Shopping brands (RetailMeNot, Offers.com, BlackFriday.com, etc) while leading a 25-person team across CRM, Content Marketing, Brand, Social, PR, Product Marketing and SEO.

Austin, Tx, Us

Planned and executed business strategies through ongoing oversight and interaction with company leadership teams. Discussed business current and future affairs by directly coordinating with CEO and executive team. Developed content and cadence of strategic meetings, such as product reviews, annual planning, and company all-hands discussions to deliver appropriate and up-to-date information to stakeholders including the launch of a new company strategy. Performed project management and due diligence for 2020 sale and integration process during company acquisition by Ziff Media Group for $420M.

Austin, Tx, Us

Led B2B marketing efforts to drive partner growth through events, content, sales enablement and marketing services. Served as interim head of product marketing launching several new product initiatives to B2B and consumer audiences.

Austin, Tx, Us

Established service org with a focus on maximizing advertiser value and monetization of marketing channels. Generated $1M+ of new holiday revenue opportunities through monetization of existing consumer marketing efforts. Led cross functional efforts to optimize traffic and revenue growth for top retail partners and reduce business risk.

Austin, Tx, Us

Drove the marketing strategy in email, mobile and social channels for RetailMeNot brands including budget planning ownership and traffic forecasting with focus on efficient spend plus year-over-year growth. Built highly-successful team with four direct reports with oversight on all channel promotions for the RetailMeNot audience of 30 million+ email subscribers and 15 million+ mobile app visitors.

Austin, Tx, Us

Delivered year-over-year email revenue growth of 61% and traffic growth of 88% through increased targeting and relevancy of content. Led user segmentation and testing efforts for all marketing, transactional and lifecycle email and mobile push programs with key focus on driving monthly active user KPIs. Championed the implementation of retargeting efforts across email, mobile and social channels to drive 10x engagement performance over existing campaigns. Managed vendor relationships across email and mobile including an off-site team from Salesforce Marketing Cloud; conducted international vendor evaluation to determine partners.

Austin, Tx, Us

Managed all functions of email campaign creation including copy, design, HTML coding, email tests and analysis. Developed and implemented comprehensive test plan utilizing A/B and multivariate testing to optimize email performance from open rate through conversions.

Austin, Tx, Us

Expanded social media communities for RetailMeNot, Inc.’s websites through engaging content and hosting contests. Responsible for email campaigns including performing list management, maintaining triggered email campaigns, plus creating and deploying daily email blasts. Managed agency relationships including PR and media partners. Owned digital display campaigns.

Austin, Tx, Us

Negotiated media buys in broadcast, print and interactive media to promote UT TeleCampus online education programs to targeted yet diverse audiences. Developed and analyzed monthly ROI reports to purchase and deliver successful advertising campaigns. Designed award winning web advertisements and HTML emails for regional and national campaigns. Administered social media efforts for online audience including developed and promoted Facebook presence and authored community blog for students, faculty and staff. Managed search engine marketing campaign across multiple programs.

Austin, Tx, Us

Managed logistics of securing exhibit space at regional and national conventions and staffed the booth at the conventions to promote UT TeleCampus programs. Performed extensive research projects involving competitive analysis, website traffic reporting, ROI calculating, and survey development and administration. Created and managed reports to track department deadlines and expenditures. Managed databases containing contact information for prospective students for implementation of direct mail and email marketing campaigns. Wrote winning nominations for international marketing and distance learning awards.

Framingham, Ma, Us

Conducted on-going competitive analysis on customer service communications provided by other leading e-commerce websites. Edited and revamped automated email templates sent out to customers through customer service email management system. Maintained weekly report summarizing service levels from various call centers for customer service and analysis of the source of customer calls. Managed calendars and travel booking for multiple departments.

Framingham, Ma, Us

Managed communication between sales force and fulfillment house on all distribution issues and organized the 2000 Staples National Advantage catalog roll out. Reduced catalog distribution costs with fulfillment house by 27% with a 19% increase in volume through cost analysis and the coordination of the fulfillment needs for customers.

Framingham, Ma, Us

Coordinated proof rounds of catalog pages with Project Management and vendors to obtain catalog data and ensured timely trafficking through production for Staples Contract & Commercial catalogs. Performed data validation through proofing pages to SKU database and developed reports outlining discrepancies to increase data accuracy of catalog copy and over 7,000 SKU listings.