Maggie Duffey Email & Phone Number

Minneapolis, Minnesota, United States

Bloomington, Minnesota

Eden Prairie, MN

• Built brand awareness and knowledgeability through collaboration with external agencies and internal business partners to develop and launch national brand campaign.
• Led, managed and developed content strategy for 2017 brand advocacy program for internal employees.
• Analyzed market research for senior executive presentations on health care’s biggest challenges.
• Collaborated cross-functionally within Optum marketing to develop a set of guidelines for the mobile-first center of excellence.

Eden Prairie, MN

• Partnered with the business to develop marketing campaigns and programs to generate MQL’s and support overall growth
• Managed and executed content editorial calendar, influenced overall content strategy for optum.com, blog and LinkedIn to drive engagement with the brand.
• Preparatory and onsite segment marketing lead for annual national client conference. Worked hand-in-hand with directors and executive leaders on conference agendas and client recruitment, drawing over 300 payer clients

Eden Prairie

• Built consistent brand expression through market program execution, acquisition integrations and support of internal clients
• Supported growth and relationship expansion through integrated client nurturing programs & thought leadership campaigns
• Supported sales with the design and implementation of the Payer App and Payer Knowledge and Information center (KIC)
• Award of excellence for supporting sales teams at 2015 Global Growth Conference

Edina, MN

• Extended offer in internship program to expand working on post open enrollment market needs
• Led market research initiative, working directly with top client managers, to better develop consumer communications
• Managed consumer collateral and overall consumer communications strategy
• Enhanced consumer experience by aligning print and online strategies

Edina, Minnesota

• Supported open enrollment through UnitedHealthcare’s post-graduate intern program
• Lead weekly nationwide training sessions for client managers
• Key contact to drive open enrollment executions for National Account Clients

Collegeville, MN

• Promoted new products and upcoming events through various outreach initiatives, such as, created content for sales brochures, press releases, advertisements and e-newsletters
• Designed layouts for sales brochures and advertisements using Adobe Creative Suite
• Proofread and edited copy for professional brochures, mailers and product promotions

• Sports Editor for the weekly campus newspaper
• Managed the content and design for the Sports Section of The Record Student Newspaper.
• Conducted professional interviews with campus coaches, athletes and administration to collect information and write articles.
• Delegated, assigned and edited articles for student writers
• Researched current news and campus activities to gain information for writing articles.
• Communicated and collaborated with other editors to ensure creativity and timeliness of newspaper

• Gained professional experience presenting to small and large groups
• Set-up and organized visually appealing booths for cultural campus events
• Lead discussions with prospective students about study abroad questions and concerns
• Networked with other ambassadors who had similar experiences

• Effectively assisted customers with questions and concerns about upcoming events
• Handled customer demands while upholding stadium rules and expectations
• Assisted advertising department with upcoming marketing and promotion ideas
• Worked as part of a team to meet deadlines for staff events and games

• Acted as a liaison between Art Department and customers to design corporate logos.
• Utilized the ability to work with customer needs and professional business requirements
• Educated large businesses about logo design, logo application and apparel distribution

Bachelor Of Arts, Communication, Sociology

Activities and Societies: The Record Newspaper, Sports Writer, Communication Club, Student Ambassador, Semester Abroad, Big Brothers Big.

Education record

I studied abroad during the 2010 spring semester in Cork, Ireland. During the five months in Europe, I travelled to 12 countries. The.