I worked with small business owners in the NYC area to set up their marketing strategy, create social media calendars and content, and plan in-person events that foster community among their members.

• Led Slack’s largest, most integrated marketing campaign to-date, driving 100M total impressions and 2.3M views to a virtual livestream event

• Brought Tier 1 product features to market, including a redesign of Slack and Slack Connect• Led awareness campaigns that contributed to a 15% increase in awareness that Slack could be used for external communication• Partnered with Product, Sales, and Marketing teams to help increase adoption of Slack Connect by 150% year-over-year• Crafted messaging and content for 4+ breakout sessions at Slack's annual user conference, Frontiers

• Built the competitive intelligence program from scratch• Founded the first win loss analysis program, analyzing key reasons we won and lost against our competition• SME on active competitive deals, built enablement assets (battlecards), and conducted trainings for entire Sales team

Product & Localization Management ($2.25B International Skincare Retailer)• Created and developed product features to improve the customer experience and launched the product to 15+ new countries and languages, allowing skincare distributors to share digital assets to their customers and increase global product adoption• Analyzed key metrics of customer satisfaction through feedback reports and analytics, which were used to guide priorities for website featuresData Gathering & Data Analysis ($53.4B Technology Company)• Performed a global content audit across the various channels of the organization to understand the current content landscape and spend associated with each channel• Conducted data analysis through Tableau and Power BI, turning spreadsheets into powerful dashboards, to be included in the Executive Readout to the VP of Digital Marketing

Content Management System Implementation ($5B Hospitality Company)• Managed a cross-functional team, which consisted of design, front-end/back-end development, and the client, to ensure crystal clear communication and understanding• Created and executed web strategy that included a total site restructure completed in record time and under budget leading to a 76% increase in leads.• Re-platforming/redesign of a hospitality company's website from Wordpress to Adobe Experience Manager focusing on consumer first leading to a 56% increase in move-insContent Strategy & Governance ($2.25B International Skincare Company)• Presented and collaborated directly with the Head of Marketing to identify opportunities to continuously improve their website’s content strategy and governance for stakeholders, which were later roadmapped into a set of strategic initiatives that would help drive growth and engagement for the future• Collaborated with local and regional analysts and SMEs to share, develop, and leverage knowledge in order to produce a high-quality content strategy and governance recommendation Loyalty Marketing & Social Media Management ($19.2B Retail Department Store)• Executed marketing campaigns in social and broadcast channels to drive customer engagement and emotional connectedness, culminating in a ‘payoff’ sales event during the program’s 1-year anniversary month• Actively mined for target customers using the social media analytics tool, Sprinklr and wrote copy delivered to over 11 million followers on the client’s social media channels

• Designed various marketing collateral for New Student Programs, such as Week of Welcome, Open House, SOAR, and Poly Live• Created an Orientation Information Packet to be sent out to the thousands of Freshmen, Transfer, and International students• Collaborated and brainstormed with team members for new marketing ideas• Updated Cal Poly's Orientation Website using Dreamweaver software and HTML

• Upgraded Snohomish Public Utility District’s human resource system from manual data entry to various cloud systems, such as SAP SuccessFactors and BenefitFocus• Created over 150 test scripts by working in SAP SuccessFactors and uploaded them to Hewlett-Packard Quality Center (HPQC)• Led a testing kickoff meeting to present goals, timelines, and responsibilities to a client team of 10 people

• Worked on MDMP Unicode convergent activities as part of a $3M SAP ECC Upgrade project• Performed Unicode Vocabulary assignment and validation in a pool of over 60,000 words, which involved 9 different languages, such as Chinese, Japanese, and Swedish• Actively involved in the testing cycle of the project by updating a master testing tracker, compiling slide decks, and facilitating conference calls with global participants from Europe, India, and Asia• Created the Performance Management Office (PMO)/Team Lead Deck and compiled status updates• Attended extensive training at Deloitte University in Texas, where teams learned to analyze complex business issues in technology and presented their recommendations to Deloitte professionals