Maggie Bonecutter, Pcm Email & Phone Number

Pinehurst, North Carolina

• Collaborate with clients, designers and media teams to deliver clear, effective and high-quality B2B and B2C content marketing assets, including annual reports, audio and video scripts, blogs, brochures, case studies, collateral materials, copy toolkits, e-books, email, direct mail, g-books, infographics, magazine and newspaper articles, media kits, newsletters, press releases, presentations, SEO websites, signage, social media, speeches, style guides and whitepapers.• Enable clients to improve brand visibility by supporting strategic content marketing campaigns across multiple platforms.

• Teach high school seniors to unleash their inner awesome so they can write standout college essays. • Limit practice to 12 students annually for individualized attention. • Learn more at www.essayexcellence.info.

• Empower people with accurate information and an empathetic tone so they can make important healthcare decisions for themselves and their families.• Research and interview subject matter experts to write online content.• Optimize web pages for search engines using keyword research and on-page SEO techniques.• Edit and proofread content to confirm proper grammar, quality and consistency with clients' and AP styles.• Serve healthcare systems nationwide, including Barnes-Jewish Collaborative, Cedars-Sinai Hospital, Penn Medicine, Stanford Health Care, UCLA Health and the University of Vermont Health Network.

Greater San Diego Area

• Managed the agency's largest client, California Community Colleges' Workforce and Economic Development Division (WEDD).• Led a team of talented communicators who helped California Community Colleges secure $1.1 billion in additional state funding for career education.• Reinforced brand identity through cohesive messaging across all channels, including social media, website content, and print materials.• Evaluated campaign performance using analytics tools, providing actionable recommendations for improvement based on findings.• Awards include first place, social media campaign, Community Colleges Public Relations Organization, 2016; three global Davey Awards: Workforce and Economic Development Division (WEDD) annual report (2017), WEDD brand guidelines (2017) and WEDD Communications Toolkit (2016).

• Researched, interviewed subject matter experts and wrote understandable, actionable content to help Content4Demand's clients explain complex B2B topics to target audiences.• Improved content quality by conducting thorough research and incorporating industry trends.• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.• Clients included Amadeus Hospitality, Cengage, Covanta, JLL, Oracle, Poly and SAP.

• Created and nurtured client base to become one of the region’s top generating independent sales representatives.* Educated clients about the importance of using products without harmful toxins.

• Supported the launch of the reverse mortgage line of business through numerous content assets, including newsletters and whitepapers.• Supported other lines of business as needed.

Wholesale Consumer Real Estate Division• Led a team of talented employees and vendors who developed and executed strategic marketing initiatives for one of the nation's largest wholesale lenders at the time• Increased broker production by 48% through an event hospitality program.• Managed $5M annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.• Developed comprehensive marketing plans in alignment with overall business goals and objectives.• Oversaw the creation of compelling marketing materials, including direct mail, brochures and advertisements.

Charlotte, North Carolina Area

Consumer and Small Business Marketing Team• Co-led initiative designed to increase shareholder value by elevating work-related satisfaction of 380-person team. • Increased satisfaction by 10 points (67% to 77%), twice the goal of 5 points.• Developed and launched many employment-enhancing programs, including business acumen training, mentoring program, enhanced communications from leadership and redesigned intranet site.• Received Bank of America Spirit Award for campaign successes.

Charlotte, North Carolina Area

Wholesale Consumer Real Estate DivisionEnsured broker awareness and consideration of Bank of America as a wholesale lender of choice. Accomplishments include developing, launching and managing the channel’s first:• Broker communications strategy• Extensive marketing collateral program• Mass advertising campaign• Direct mail campaign using Forbes magazine• Large-scale, multi-faceted campaign designed to promote new website• Electronic newsletter

Charlotte, North Carolina Area

Small Business Banking, Commercial Banking and Group Banking divisionsDesigned, implemented and managed strategic marketing communications plans. Accomplishments include:• Complete redesign of Commercial Banking marketing collateral program, which increased accessibility by sales force, maximized efficiency and reduced cost and waste• Led marketing collateral creation supporting launch of Group Banking to Microsoft, the channel’s first large-scale distribution effort• Developed Group Banking positioning statement

Charlotte, North Carolina Area

Designed, executed and managed annual fundraising campaign for Bank of America’s 12,000 Charlotte-based employees. Accomplishments include:• Exceeded giving goal for Alexis de Tocqueville (large gifts) and mainstream campaigns• Received state-wide award from United Way of NC for best large-employer campaign

Charlotte, North Carolina Area

• Managed subscriber acquisition and retention programs for 40 business journals nationwide• Developed and executed direct mail, subscription sales materials, training materials and advertising campaigns for specific publications• Coordinated seminars for company circulation directors and conducted training sessions

Charlotte, North Carolina Area

• Planned and implemented advertising and circulation campaigns• Planned, generated audience and executed all special events• Developed relationships with business organizations and delivered presentations• Published internal newsletter

Charlotte, North Carolina Area

• Wrote and designed sales materials, created and executed direct mail sales promotions, wrote proposals• Planned, generated audience and executed small business seminars nationwide

Bachelor Of Science (B.S.), Journalism, Summa Cum Laude

Activities and Societies: E.W. Scripps School of Journalism Outstanding Graduating Senior in Public Relations, Public Relations Student.

Graduate Certificate, Marketing Communications, Magna Cum Laude