Lead account strategist for multiple healthcare, aesthetic, and OTC brands. Craft, execute, and manage digital strategies and tactics with a strong focus on social media, search, and website optimization. Works closely with analytics and data to report on key learnings, insights, and recommendations for ongoing optimization.

Responsible for directing and managing the day to day work of consumer and HCP strategy and planning, partnering with account and creative teams to successfully research, plan, brief and execute a broad range of brand work including brand strategy, creative campaigns, and multi-channel communication and execution plans.

Plays a key role in the successful planning and implementation of multi-channel marketing strategies for client brands. Helps create innovative ideas that tie web, mobile, email, search, social and traditional advertising together to provide solutions based on strategic insights, research and data.

Identify opportunities for brands to effectively utilize digital channels (search, media, CRM, email, mobile, and web) to enhance their overall marketing mix and better connect to their target customers, leading the executional pull-through and ongoing reporting and optimization.

IF Marketing specializes in the development and execution of comprehensive marketing plans for physicians and corporations within the Aesthetic Industry. Serving as Brand Manager for the company's founding physician, responsibilities include the creation and execution of creative marketing plans and events for the facial plastic surgery practice, a medical-grade skin care center, an aesthetic research facility and a training center for Estheticians.• Robust marketing and promotional programs support up to 15% revenue growth annually.• Concept and execute robust marketing campaigns strategically using print, video, social media and web that generate up to a 1250% marketing ROI.• Create over a dozen email campaigns monthly, increasing open-rates by over 25% with strong calls-to-action, full-scale analytics, and full integration with the campaign’s print and web marketing mix. • Manage the planning and marketing for both B2C and B2B events, exceeding attendance goals by up to 50%. Strong marketing & incentives have resulted in new client acquisition and extensive customer engagement and loyalty.

• Manage partnerships within global HCM channel network to dynamically strengthen relationships through strategic business development planning and optimization. • Collaborate with partner alliance counterparts to evaluate their current sales channels, both surrounding new and existing business to drive solution adoption and tailor successful sales and marketing initiatives. • Build awareness through the use of LinkedIn, Twitter and blogs; crafting guest blogs contributions, writing press releases, and assisting in online copywriting for company website and partner micro-sites.• Develop sales incentive programs to motivate partner’s sales teams, lead webcasts, create direct mail & email campaigns to optimize sell-through and partner and client satisfaction. • Generate a strategic social media plan, leading all online, social media driven initiatives including competitor and industry research, blogging, website copywriting and Facebook and Twitter management.• Worked with the Content Management System to keep website updated with fresh content, while building SEO through keyword analysis, select SEA, back-linking and social media activity. • Point-person for any company events including advisory board meetings, client meetings and tradeshows.

Worked on all public relations and print materials for the company, including blogs, press releases and brochure and website copy, as well as implementing a duel social media campaign via Facebook and Twitter.

Worked with the marketing and event planning team in creating, organizing, and executing a variety of special events, as well as contacting media, drafting press releases and writing blogs.