Maggie Taylor Email & Phone Number

Los Angeles, California, United States

Treehouse Enterprise is the outgrowth of a career leading global insights firms, exploring people’s motivations and behaviors in service of business transformation and growth. Provides strategic consultancy and freelance services to corporate and non-profit organizations.

Los Angeles, California, United States

Kantar is the world’s leading data, insights, and consulting company focused on helping clients understand how people think, feel and act, to inspire growth globally and locally.- Member of Kantar North America Board of Directors, and Insights NA Steering Committee. Set strategy and guided execution of 5-year plan. Helmed the Western Region, across four offices. - Earned both the highest Client and Employee Satisfaction across all North American units for multiple years. -… Show more Kantar is the world’s leading data, insights, and consulting company focused on helping clients understand how people think, feel and act, to inspire growth globally and locally.- Member of Kantar North America Board of Directors, and Insights NA Steering Committee. Set strategy and guided execution of 5-year plan. Helmed the Western Region, across four offices. - Earned both the highest Client and Employee Satisfaction across all North American units for multiple years. - Instrumental in development of DE&I practice, working closely with UN Women and the Unsterotype Alliance to cultivate progressive portrayals of people in advertising. Co-created the Unstereotype Metric, and championed GEM (Gender Equality Metric).- Implemented structural re-org of Insights’ NA operational model that fostered collaboration and improved efficiencies, resulting in the largest global growth and profit contribution. Show less

Los Angeles, California, United States

Added Value (a unit of WPP/Kantar) provides consultancy on brand development and marketing insight for iconic brands around the world, solving clients’ central questions about market, equity, positioning, innovation and communications. - Governed global Added Value's largest and consistently most profitable Insights & Consulting unit, overseeing financials, talent, marketing, client strategy and offer development.- As Global Account Leader, nurtured AT&T and Mazda relationships… Show more Added Value (a unit of WPP/Kantar) provides consultancy on brand development and marketing insight for iconic brands around the world, solving clients’ central questions about market, equity, positioning, innovation and communications. - Governed global Added Value's largest and consistently most profitable Insights & Consulting unit, overseeing financials, talent, marketing, client strategy and offer development.- As Global Account Leader, nurtured AT&T and Mazda relationships worldwide.- Led the development and global launch of Cultural Traction™, a means to measure brands’ relevance or “VIBE” in culture; an invited guest on the BBC and featured in The Wall Street Journal, Forbes, Marketing, Contagious, and Marketing Week; Cultural Traction received a WPPed Crème Award from WPP. Show less

Los Angeles, California, United States

D/R, a data-based marketing consultancy, specializing in communications optimization and custom strategic research. - Accountable for performance of USA offices, leading to significant increases in client growth and evolution of brand and communications strategy. - Developed cornerstone philosophy “Emotional Brand Connections” (EBC) -- a new, validated quantitative approach to measure how consumers expect to feel from a brand experience grounded in Neuroscience and Psychology… Show more D/R, a data-based marketing consultancy, specializing in communications optimization and custom strategic research. - Accountable for performance of USA offices, leading to significant increases in client growth and evolution of brand and communications strategy. - Developed cornerstone philosophy “Emotional Brand Connections” (EBC) -- a new, validated quantitative approach to measure how consumers expect to feel from a brand experience grounded in Neuroscience and Psychology leading to new revenue streams.- Designed and initiated training around core offer pillars including pitch and proposal training, copy testing, media modeling, tracking and EBC. Show less