Maggie Carr Email & Phone Number

New York, United States

New York, New York, United States

TRIPTK is a global brand transformation partner, shaping the brands that shape culture.I lead TRIPTK's global growth strategy – including business development, agency marketing & communications, and collaboration with the global Havas organization.Key client partners: Adidas, Clinique, Dickies, CES, Stanley, Endeavor Health

New York, New York, United States

Brooklyn, New York, United States

Headed new business, marketing, and strategic communications for a 100-brain-strong, independent digital agency.

Greater New York City Area

Led business development efforts for brand strategy and design consultancy, with a specific focus on growing organic relationships and driving inbound business through thought leadership and PR. Delivered massive YOY revenue growth and increased both new and organic closing rates during first 9 months as BD lead.Proactively implemented an organization-wide BD engine by building the organization’s first-ever CRM system; creating an internal training curriculum, including role-specific BD skillset coaching; and modernizing and refreshing all marketing and pitch materials.Demonstrated strategic flexibility by leading 2020 client acquisition and diversification planning, then authoring and executing on COVID response plan in late March 2020. Regularly led joint pitches and partnerships across Sub Rosa’s agency network.Fluent in a wide range of industries, including luxury (LVMH, Tiffany & Co.), CPG (Diageo, Estee Lauder) sport and lifestyle (Nike, New Balance), finance (Goldman Sachs, SoFi, New York Life Investments), tech (Adobe, Google, YouTube), and hospitality (Marriott). Works almost exclusively with C-suite, SVPs, and principals at partner organizations (ranging from start-ups to multinationals).

Greater New York City Area

Client development and project management lead, specializing in content/program development (Ford, Delta, SoFi, LVMH, RIMOWA) and future-focused retail strategy (Bulleit, Tiffany & Co., Nike).Entrepreneurial approach to client relations, consistently drove new and organic business growth across client roster.Diplomatic and proactive approach to internal operations; developed and implemented new project planning templates across Production team, created curriculum for all-agency internal training programs, and mentored junior Producers.

Greater New York City Area

New York, New York

Greater New York City Area

Proven leader in activation strategy and account management. Managed all aspects of concept development and activation, from writing scopes and managing budgets to leading creative reviews and executing digital and social integration.Led content strategy and brand activations of all scales for American Express B2B account team, from large-scale, multi-day conferences to pop-ups and tradeshows. Managed Sony Pictures account, developing innovative social campaigns, key influencer engagement, and sponsorship/activation strategies around key home entertainment releases.Supervised and mentored two Account Executives and Assistant Account Executive across Amex projects.

Greater New York City Area

Managed animation house partners and international client teams to develop multiple animations for Samsung’s Times Square LED billboard, and developed 50+ educational videos from script to talent sourcing and supervised all aspects of post-production for Amex.Oversees billings across various accounts. Developed and wrote SOWs; tracked revenue, burn rate, and billing; reconciled monthly and project-end account budgets.Supervised and mentored Account Executive and Assistant Account Executive across American Express projects.

Greater New York City Area

Day-to-day contact on American Express and Samsung accounts, focusing on digital and event activations, and supporting marketing materials such as print collateral, social amplification and PR.Led development of custom video content (live-streamed and VOD) for American Express B2B events, from sourcing talent to scripting to production.Tracked weekly and monthly revenue/billings across Samsung and American Express accounts.

Greater New York City Area

Coordinated all aspects of brand activations and sponsorships to support marketing and ad sales, including concerts, release parties, and the BUST Craftacular, a series of large-scale handmade and vintage expos.Increased ad revenue and visibility across small-business segment by designing two new promotional packages; tripled media partnerships YOY during tenure.Led digital and social support for marketing initiatives, including writing social content calendars, building and managing BUST.com’s events microsite, and developing sponsored content for BUST.com.

Greater New York City Area

Lead editor and scheduler for weekday blog and social content for BUST.com and social verticals.

B.A. Cum Laude, English, American Studies, Arts & Sciences Honors Program

Activities and Societies: BC Theatre, VDay, Undergraduate Research Fellowship, Arts and Social Responsibility Project, Symphony Orchestra.

American Studies

Education record

Education record