Maggie Johnson work email
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Maggie Johnson personal email
I'm a corporate communications advisor with experience working across a variety of sectors, including retail, CPG and transportation. I specialize in digital strategy and enjoy bringing creative ideas to life through an integrated approach. My skills include content development, influencer marketing, trend spotting, copywriting, creative direction, design, project management and relationship building. I'm motivated by the challenge of working on the issues that matter, including sustainability and DEI.I stay inspired by investing in my creative hobbies. Ask me about ceramics, crochet, cyanotype, junk journaling and film photography!
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Associate DirectorApco Sep 2024 - PresentWashington, Dc, Us -
Senior ConsultantApco Mar 2023 - Sep 2024Washington, Dc, Us- Led digital and content strategy across integrated accounts- Provided digital SME counsel for crisis communications, influencer marketing and content development - Served as the integration lead for a key account to ensure cohesion across workstreams- Launched a monthly brainstorming series for top clients, focused on generating actionable ideas to grow the business- Oversaw the growth and development of one direct report
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ConsultantApco Jan 2022 - Mar 2023Washington, Dc, Us- Led digital workstreams for accounts across a variety of sectors, including retail, education and transportation. - Oversaw digital strategy and content development across social media platforms including Twitter, LinkedIn and Facebook and recommended paid social media strategy. - Advised on influencer marketing strategy and executed influencer marketing programs.- Coordinated across workstreams, including working with creative, media and public affairs teams.
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Manager, Social Media (Wunderman Thompson, Formerly Mirum Shopper)Wunderman Thompson Oct 2020 - Jan 2022New York, Ny, Us• Manage influencer programs for Unilever, GE Lighting, Best Buy, Conagra, Perrigo, Intel, Nestlé, and Colgate-Palmolive at retailers including Walmart, Target, Costco, Kroger, Albertsons, CVS, and Walgreens. • Collaborate with creative and account teams to deliver innovative and strategic plans. • Develop creative briefs for influencers to ensure flawless content creation by including content strategy, key messaging and visual requirements, brand guidelines, and FTC disclosure requirements. • Facilitate influencer selection, outreach, negotiation, and content creation for Instagram, TikTok, Facebook, Twitter, and Pinterest.• Manage timelines and oversee all stages of the content creation process. • Provide feedback on draft content to ensure brand guidelines and key messages are followed. • Recommend paid social strategy and liaise with agency partners to build content calendars and optimize performance to achieve client goals including cost per click, engagement rate, and impressions/reach.• Create purchase orders, manage contracts, and process invoices to ensure timely payment to influencers after work is complete. • Analyze results after campaign completion to recommend optimizations for future programs in a wrap report for the client.• Stay current on social media trends and platform best practices to inform content strategy and educate the agency and clients on trends. • Train junior staff on all stages of a campaign process from pitch to execution to completion. -
Associate Manager, Social Media (Mirum Shopper)Wunderman Thompson Oct 2017 - Nov 2020New York, Ny, UsShopper marketing Clients: Unilever, ConAgra, Intel, Perrigo, Dannon, Nestle, and Huawei Retailers: CVS| Walgreens| Rite Aid | ULTA | Walmart | Publix | Target | Kroger• Source and budget influencers for influencer marketing campaigns• Develop creative briefs for influencers• Track program KPIs and use social listening tools to deliver campaign performance insights• Recommend paid media strategy • Create pitch decks and wrap reports with key learnings and recommendations for future campaigns
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Marketing InternSpencer Stuart Jun 2017 - Oct 2017Chicago, Il, Us• Design article layouts for Spencer Stuart intellectual capital using InDesign• Create charts for Spencer Stuart annual board index publications using Illustrator• Format and update consultant photos for the website using Photoshop• Curate content for senior level audience using LinkedIn Elevate, a tool used to promote thought leadership and stay top-of-mind with current and potential clients -
Writing & Math TutorUniversity Of North Georgia Feb 2016 - May 2017Dahlonega, Ga, Us• Help students improve writing skills and develop deeper understandings of mathematical concepts• Present a series of workshops to students on topics relating to academic success, grammar, and writing• Create PowerPoint deliverables and informational handouts for workshops and class-specific presentations -
Digital Marketing InternSpencer Stuart May 2016 - Aug 2016Chicago, Il, Us• Monitored, measured, and reported social media KPIs for the firm and its competitors• Published content to the website using CMS, created Twitter cards, and tagged site content with metadata• Documented image quality and size for 2000 images to assist creative team• Created PowerPoint deliverables for internal pitches and monthly digital updates
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Writing TutorKennesaw State University Aug 2014 - Dec 2015Kennesaw, Georgia, Us• Proofread graduate and undergraduate students' writing to ensure accuracy in grammatical conventions and provided written and verbal feedback on students’ work• Designed and implemented a marketing campaign through Snapchat and PR events to establish relatable relationships between students and tutors• Presented on diversity in the writing center at 2015 SWCA conference in Nashville, TN -
Market Research InternWindsong Properties Jun 2015 - Aug 2015Woodstock, Georgia, Us• Analyzed secondary data to better understand the preferences and industry trends in the active adult market• Conducted 30 interviews with homeowners to gather qualitative primary data to supplement secondary data findings• Recommended SEO and SEM strategy and proposed plans for community development based on primary and secondary research -
Summer InternJdrf International Jun 2014 - Aug 2014New York, New York, Us-Updated volunteer information using Excel-Called and recruited fundraising teams for the annual philanthropy walk-Created and designed posters for the philanthropy bike rides -
Medical Records ClerkAtlanta Diabetes Associates May 2009 - Aug 2014-Managed secure medical information in the transition from paper records to electronic records-Assisted with billing patients and insurance companies
Maggie Johnson Skills
Maggie Johnson Education Details
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University Of Georgia - Terry College Of BusinessDigital Marketing -
Kennesaw State UniversityMarketing
Frequently Asked Questions about Maggie Johnson
What company does Maggie Johnson work for?
Maggie Johnson works for Apco
What is Maggie Johnson's role at the current company?
Maggie Johnson's current role is Associate Director at APCO.
What is Maggie Johnson's email address?
Maggie Johnson's email address is ma****@****son.com
What schools did Maggie Johnson attend?
Maggie Johnson attended University Of Georgia - Terry College Of Business, Kennesaw State University.
What skills is Maggie Johnson known for?
Maggie Johnson has skills like Digital Marketing, Google Analytics, Illustrator, Social Media Marketing, Twitter, Facebook, Snapchat, Instagram, Blogging, Leadership, Time Management, Project Management.
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