Maggie Johnson Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

- Led digital and content strategy across integrated accounts- Provided digital SME counsel for crisis communications, influencer marketing and content development - Served as the integration lead for a key account to ensure cohesion across workstreams- Launched a monthly brainstorming series for top clients, focused on generating actionable ideas to grow the business- Oversaw the growth and development of one direct report

Washington, Dc, Us

- Led digital workstreams for accounts across a variety of sectors, including retail, education and transportation. - Oversaw digital strategy and content development across social media platforms including Twitter, LinkedIn and Facebook and recommended paid social media strategy. - Advised on influencer marketing strategy and executed influencer marketing programs.- Coordinated across workstreams, including working with creative, media and public affairs teams.

New York, Ny, Us

• Manage influencer programs for Unilever, GE Lighting, Best Buy, Conagra, Perrigo, Intel, Nestlé, and Colgate-Palmolive at retailers including Walmart, Target, Costco, Kroger, Albertsons, CVS, and Walgreens. • Collaborate with creative and account teams to deliver innovative and strategic plans. • Develop creative briefs for influencers to ensure flawless content creation by including content strategy, key messaging and visual requirements, brand guidelines, and FTC disclosure requirements. • Facilitate influencer selection, outreach, negotiation, and content creation for Instagram, TikTok, Facebook, Twitter, and Pinterest.• Manage timelines and oversee all stages of the content creation process. • Provide feedback on draft content to ensure brand guidelines and key messages are followed. • Recommend paid social strategy and liaise with agency partners to build content calendars and optimize performance to achieve client goals including cost per click, engagement rate, and impressions/reach.• Create purchase orders, manage contracts, and process invoices to ensure timely payment to influencers after work is complete. • Analyze results after campaign completion to recommend optimizations for future programs in a wrap report for the client.• Stay current on social media trends and platform best practices to inform content strategy and educate the agency and clients on trends. • Train junior staff on all stages of a campaign process from pitch to execution to completion.

New York, Ny, Us

Shopper marketing Clients: Unilever, ConAgra, Intel, Perrigo, Dannon, Nestle, and Huawei Retailers: CVS| Walgreens| Rite Aid | ULTA | Walmart | Publix | Target | Kroger• Source and budget influencers for influencer marketing campaigns• Develop creative briefs for influencers• Track program KPIs and use social listening tools to deliver campaign performance insights• Recommend paid media strategy • Create pitch decks and wrap reports with key learnings and recommendations for future campaigns

Chicago, Il, Us

• Design article layouts for Spencer Stuart intellectual capital using InDesign• Create charts for Spencer Stuart annual board index publications using Illustrator• Format and update consultant photos for the website using Photoshop• Curate content for senior level audience using LinkedIn Elevate, a tool used to promote thought leadership and stay top-of-mind with current and potential clients

Dahlonega, Ga, Us

• Help students improve writing skills and develop deeper understandings of mathematical concepts• Present a series of workshops to students on topics relating to academic success, grammar, and writing• Create PowerPoint deliverables and informational handouts for workshops and class-specific presentations

Chicago, Il, Us

• Monitored, measured, and reported social media KPIs for the firm and its competitors• Published content to the website using CMS, created Twitter cards, and tagged site content with metadata• Documented image quality and size for 2000 images to assist creative team• Created PowerPoint deliverables for internal pitches and monthly digital updates

Kennesaw, Georgia, Us

• Proofread graduate and undergraduate students' writing to ensure accuracy in grammatical conventions and provided written and verbal feedback on students’ work• Designed and implemented a marketing campaign through Snapchat and PR events to establish relatable relationships between students and tutors• Presented on diversity in the writing center at 2015 SWCA conference in Nashville, TN

Woodstock, Georgia, Us

• Analyzed secondary data to better understand the preferences and industry trends in the active adult market• Conducted 30 interviews with homeowners to gather qualitative primary data to supplement secondary data findings• Recommended SEO and SEM strategy and proposed plans for community development based on primary and secondary research

New York, New York, Us

-Updated volunteer information using Excel-Called and recruited fundraising teams for the annual philanthropy walk-Created and designed posters for the philanthropy bike rides

-Managed secure medical information in the transition from paper records to electronic records-Assisted with billing patients and insurance companies

Bachelor Of Business Administration (B.B.A.), Digital Marketing

Bachelor Of Business Administration (Bba), Marketing