Associate Director, Social Media Production
Current
May 2024 - Present
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Maggie Dickman Email & Phone Number
Associate Director, Social Media Production at PEOPLE Magazine
at
PEOPLE Magazine | PEOPLE.com
1 work email found
@drake.edu
3 phones found area 712
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✓ Verified May 2026
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Current company
Role
Associate Director, Social Media Production at PEOPLE Magazine
Location
Brooklyn, New York, United States
Who is Maggie Dickman? Overview
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Quick answer
Maggie Dickman is listed as Associate Director, Social Media Production at PEOPLE Magazine at PEOPLE Magazine | PEOPLE.com, based in Brooklyn, New York, United States. AeroLeads shows a work email signal at drake.edu, phone signal with area code 712, and a matched LinkedIn profile for Maggie Dickman.
Maggie Dickman previously worked as Associate Director, Social Media Production at People Magazine | People.Com and Senior Content Strategist at Hearst Magazines. Maggie Dickman holds Magazine Journalism/English from Drake University.
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Email format at PEOPLE Magazine | PEOPLE.com
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{first}.{last}@drake.edu
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Profile bio
About Maggie Dickman
Hi, I’m Maggie Dickman. I’m an audience engagement editor and social media strategist based in Brooklyn, New York, by way of Northwest Iowa.After attending Drake University in my favorite little city Des Moines, where I studied Magazine Journalism and English, I joined the music lovers as a writer on the digital side of Alternative Press Magazine in Cleveland, Ohio.After spending nearly five years as an audience engagement editor (and professional fangirl) at PEOPLE Magazine, I now lead social media content strategy across Hearst Magazines’ 25+ brands including Cosmopolitan, ELLE, Harper’s BAZAAR, Esquire, and Good Housekeeping.Outside of the office, you’ll spot me at a cafe with a black coffee and a good book, helping friends with data collection (what can I say, I’m a numbers person!), or even chatting all about the power of social media with early-career print and digital journalists.If you want to talk girl power anthems, Paramore, or new + emerging social platforms, hit me up: maggieed22@gmail.com.
Listed skills include Social Media, Writing, Blogging, Editing, and 42 others.
Current workplace
Maggie Dickman's current company
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16 roles
Maggie Dickman work experience
A career timeline built from the work history available for this profile.
Senior Content Strategist
- Serve as the central point person for social editors and other off-platform content strategists, with a keen focus on social traffic and engagement
- Project manage and help execute social promotional efforts for multi-brand projects and special moments, coordinating stakeholders, developing the scheduling + rollout, and tracking the returns
- Regularly ID emerging trends to and new formats to help grow our brands’ social footprint for moments including ELLE’s Women in Hollywood event and Women’s Health’s annual Fitness Challenge
- Produce monthly social recaps and competitive deep dives to distribute to GM leads and Hearst Magazines execs, highlighting new experiments, key learnings and other wins from across the portfolio
- Lead the transition and training of editors across 26 brands to a new social scheduling platform, creating and QA’ing Facebook and Twitter/X publishing queues for each brand and managing support between editors and the.
Jul 2023 - May 2024
Audience Engagement Editor
- Distribute and optimize content for PEOPLE’s 31M+ followers across Facebook, Twitter and Instagram using True Anthem and Dash Hudson
- Lead content strategy for PEOPLE’s Instagram — the largest social handle at Dotdash Meredith — to drive social traffic and engagement, seeing 7.1M+ follower growth, 475M+ engagements and 1.55B+ video views during my.
- Identify trending topics in a fast-paced newsroom, using my knowledge of social media and search engine optimization (SEO) to package stories across platforms
- Analyze traffic data to produce weekly/monthly performance reports and competitive deep dives using Google Analytics, Looker, CrowdTangle and social native tools
- Collaborate with editorial, video, design, marketing, product and sales teams to optimize content and execute brand initiatives
Jul 2021 - Jul 2023
Associate Audience Editor
- Harnessed my deep understanding of what entices audiences to engage with social content to program PEOPLE’s social platforms and bring fresh, original ideas for reaching the brand’s sizable global audience
- Identified new social-first franchises and content ideas — including helping launch PEOPLE’s TikTok — to stay on top of emerging social platforms and new short-form storytelling opportunities
- Created performance reports using Google Analytics and CrowdTangle
Nov 2019 - Jul 2021
Assistant Audience Editor
- Played a critical role in bringing PEOPLE’s content to life on social
- Helped program content to PEOPLE magazine’s Facebook, Twitter and Instagram platforms using SocialFlow and Curalate
- Assisted in tracking performance using Google Analytics, Parse.ly and CrowdTangle
Nov 2018 - Nov 2019
Freelance Social Media Editor
Popcrush
- Created original posts (trending, stats, meme and “stan” content) to increase brand authority and boost engagement on Facebook, Twitter and Instagram for PopCrush.com
- Led the brand’s social media strategy, with a focus on its social native editorial content strategy, which elevated PopCrush’s brand to the highest growth and total reach in its history (in October 2018)
Aug 2018 - Nov 2018
Assistant Editor/Web Producer
- Created digital marketing content that creatively highlighted insights and data — including long-form articles, case studies, interviews and newsletters — for Google and YouTube clients
- Produced daily content using an internal content management system and contributed creative ideas for the site and newsletter audiences
May 2018 - Nov 2018
Lead News Writer
- Wrote 30+ news and feature stories/week for the nation’s leading voice on underground, alternative, punk music and youth culture
- Led a remote news team and curated trending content to be published daily
- Oversaw interns’ daily tasks
- Scheduled social media posts for news and feature stories
- Brainstormed site strategy with the Digital Content Editor to increase monthly uniques
- Tracked analytics using Google Analytics
May 2017 - Apr 2018
News Writer
- Remotely published breaking and trending news stories to AltPress.com with relevant research and on-the-spot editing
- Collaborated with news and staff editorial teams for site and social posting
- Contributor page here: https://www.altpress.com/author/maggie_dickman/
Aug 2016 - Jun 2017
Editorial Intern
- Pitched story ideas and produced content for the magazine’s website
- Navigated the site's CMS to post and publish articles
- Worked alongside Alternative Press editors and industry professionals at the 2016 Alternative Press Music Awards
May 2016 - Aug 2016
Freelance Writer
Track 7, Clrvynt
- Pitched music feature story ideas to editor and contacted publicists to coordinate interviews
- Worked with labels and artist managers to write artist bios ahead of an album release rollout
- Submitted stories ahead of deadline and promptly responded to edits for publishing
Sep 2016 - May 2017
Contributing Writer/Digital Apprentice
- Wrote six to 12 trending news and feature stories each week for MORE.com
- Contributed stories from pitch to final product — writing copy, editing photos (Photoshop), submitting SEO and social-friendly headlines and uploading content into the CMS
- Brainstormed fashion, beauty, entertainment and tech content at weekly pitch meetings
Aug 2016 - May 2017
Marketing Intern
- Updated Twitter, Instagram and Facebook platforms and created original content for TSPR’s Austin, Houston, Dallas and Los Angeles markets
- Tracked Facebook, Twitter and Instagram analytics using social native tools to help guide the company’s social media strategy and increase engagement and, ultimately, ticket sales
Aug 2016 - Mar 2017
Copy Flow Coordinator For Better Homes & Gardens Special Interest Media
- Routed copy and helped project manage Better Homes & Gardens’ editorial projects, coordinating between stakeholders, maintaining the schedule for print deadlines and tracking the returns
- Built and maintained relationships between freelancers across the country and editors in the Des Moines office
- Worked within BHG’s internal database to track articles and their progress
Aug 2015 - May 2016
Employee Communications Intern
- Wrote articles and conducted interviews with corporate leaders for The Principal's intranet site, expanding my background in copy writing and production
- Composed corporate-wide emails regarding campus renovations in the Des Moines company headquarters
- Assisted the project management team in research for upcoming Campus Blueprint projects, all while learning and growing my change management skills
May 2015 - Aug 2015
Editorial Intern
- Attended press events and assisted the editorial team in selecting content fit for the bi-weekly publication
- Honed in on the publication’s core audience of travelers to pitch new people and places the London-based magazine could feature in forthcoming issues
- Copyedited final articles and layouts before going to print
Jan 2015 - May 2015
2 education records
Maggie Dickman education
Magazine Journalism/English
Drake University
London College Of Fashion
University Of The Arts London
FAQ
Frequently asked questions about Maggie Dickman
Quick answers generated from the profile data available on this page.
What company does Maggie Dickman work for?
Maggie Dickman works for PEOPLE Magazine | PEOPLE.com.
What is Maggie Dickman's role at PEOPLE Magazine | PEOPLE.com?
Maggie Dickman is listed as Associate Director, Social Media Production at PEOPLE Magazine at PEOPLE Magazine | PEOPLE.com.
What is Maggie Dickman's email address?
AeroLeads has found 1 work email signal at @drake.edu for Maggie Dickman at PEOPLE Magazine | PEOPLE.com.
What is Maggie Dickman's phone number?
AeroLeads has found 3 phone signal(s) with area code 712 for Maggie Dickman at PEOPLE Magazine | PEOPLE.com.
Where is Maggie Dickman based?
Maggie Dickman is based in Brooklyn, New York, United States while working with PEOPLE Magazine | PEOPLE.com.
What companies has Maggie Dickman worked for?
Maggie Dickman has worked for People Magazine | People.Com, Hearst Magazines, Popcrush, Codeword, and Alternative Press Magazine.
How can I contact Maggie Dickman?
You can use AeroLeads to view verified contact signals for Maggie Dickman at PEOPLE Magazine | PEOPLE.com, including work email, phone, and LinkedIn data when available.
What schools did Maggie Dickman attend?
Maggie Dickman holds Magazine Journalism/English from Drake University.
What skills is Maggie Dickman known for?
Maggie Dickman is listed with skills including Social Media, Writing, Blogging, Editing, Microsoft Office, Social Networking, Interviewing, and Magazine Writing.
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