Maggie Doolen Email & Phone Number

Owner of brand marketing and communications consulting business. Clients have included: • Supertracks, Inc., June - July 2000 • TriVium Systems, Inc., Aug. - Nov. 2000 • Intel Corp., Consumer Digital Audio Systems Operation, Nov. 2000 - Jan. 2001 • AirAdvice, Inc., Feb. – July 2001 • Hewlett-Packard Co., Sept. 2002 – May 2008HP consulting included communications management for two start-ups in new categories with unique challenges:• Acting MarCom Manager for LightScribe (www.lightscribe.com), a licensed consumer technology: value proposition, positioning and non-HP brand development, communications strategy, consumer research, and agency/execution management.• Acting MarCom Manager for HP Halo (www.hp.com/halo), a corporate telepresence solution: positioning and brand development within the HP brand, communications strategy and launch planning, customer segmentation, agency/execution management.

Brand Marketing Director for early-stage startup leading market research, competitive intelligence, segmentation, positioning and marketing communications.

• As member of Marketing Manager’s staff, developed and drove marketing strategy for ~$3.0 billion Home DeskJet business. Managed one of four Marketing sections with two managers and 15 employees responsible for: Market Research: Customer segmentation, new product research, competitive analysis, customer satisfaction and loyalty research, and current market and program research. Brand Communications: Worldwide communications strategy and competitive response development, and coordination through international marketing centers.• Key contribution: Led $1.5 million consumer and commercial segmentation project, and development of value propositions and major messages for customer segments.

• Managed Marketing section of two managers and 15 employees responsible for: *Introduction Management and Current Product Marketing: Product introductions and rollovers, management of current products from introduction to obsolescence. *Marketing Planning: Market sizing, product line forecasting, supply chain management, and marketing metrics and analysis. • Key contribution: Led development of customization model to enable account-specific and customized products within the division’s high-volume, mass production processes.

• Directed communication strategy and execution for first DeskJet brand campaign which grew DeskJet awareness from virtually zero to 65% worldwide and helped HP DeskJet printers become the best-selling printers in the world.• Managed a team of 15 employees and nine agencies responsible for four product lines (including scanners and lasers) and a $30 million budget. Responsible for advertising, direct marketing, interactive media, public relations, merchandising, packaging, point-of-sale and collateral. Directly managed Saatchi and Saatchi S.F. to develop DeskJet brand campaign while negotiating with HP Corporate Communications and selling the campaign to corporate officers just below CEO. • Key contribution: Pioneered home market communications within HP, e.g., interactive advertising, consumer PR, retail identity, account specific and category merchandising, large-scale communications distribution and delivery.

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