Maggie Clark Email & Phone Number

New York, New York, Us

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Developed and executed campaigns working closely with sales, product and leadership to define objectives and priorities. We planned activities around field marketing objectives to help progress pipeline, ABM programs to acquire new priority logos and cross-sell, as well as broad reaching demand to drive interest and intent. Plans were executed across industry events, owned events, demand generation, email marketing and paid media for Oracle Advertising (then Oracle Data Cloud). A strong partnership with sales, product and brand marketing led to strong growth and success.

Austin, Texas, Us

Responsible for developing and overseeing co-marketing programs to improve engagement and loyalty with our data partners, and usage with our channel partners. My team and I created events and marketing plans to drive partner engagement and keep our company top of mind, including:- Conceptualized events that would would engage our partners and help build relationships- Wrote and managed the creation of enablement tools to promote buy through of our products with partner sales- Drove awareness of new partner integrations through PR, thought leadership, social and email channels - Managed joint speaking opportunities at industry events with our partners- Ensured our brand was well represented within the partners user interface across all of our product brands

Austin, Texas, Us

Reston, Virginia, Us

Responsible for the global brand development, messaging, thought leadership and lead gen for AddThis' brand and agency business, including:-Led our international marketing initiatives which included a plan to launch our business in major markets, including United Kingdom, Germany and France. -Developed a multi-channel marketing plan to reach and acquire brand and agency customers through Demand Gen initiatives including; thought leadership, advertising, events, lead gen, case studies, and more. -Integrated a new marketing automation system, including developing a functional segmentation and grading system for inbound and outbound communications which established the foundation for seamless workflow between marketing and sales.

Reston, Virginia, Us

• Developed and managed marketing strategies and execution for the data and marketing analytics suite of solutions, including lead generation and content distribution efforts • Led a team of marketing specialists and managers to execute marketing plan including Digital, SEO, SEM, content marketing, live events, webinars, promotions, etc. across 5 vertical focuses.• Managed a team of 5 through a company reorganization while delivering 283% growth in leads (YOY) and 134% growth in influenced opportunities • Managed the strategy, planning, agenda, promotional calendar and execution of the Marketing Services’ annual Interactive Insights Summit. This event was comprised of 200+ attendees YOY and drove upwards of $2 million in revenue each year• Created thought leadership pieces, reports and surveys in association with relevant media outlets and publications to leverage in lead generation efforts• Established KPIs and tracked campaign performance for a comprehensive view of marketing deliverables and success across channelsWorked with senior leadership (sales, marketing and product) to create an event strategy that aligns with the overall corporate marketing strategy, sales goals and go to market plans • Activated 85 tradeshows, sponsorships, road shows and receptions in 2014 with goals for lead generation, brand visibility and customer engagement• Ensure brand alignment and consistency across markets to increase corporate visibility • Collaborate with internal stakeholders including sales, brand, product marketing, solutions marketing, public relations and analyst relations to ensure all objectives are met• Increased the number of corporate speaking engagements by 50%, raising brand equity and establishing thought leadership• Developed a process to measure and communicate event KPIs to internal stakeholders

Reston, Virginia, Us

• Managed the Marketing Specialist responsible for supporting the marketing team• Responsible for the development, planning and maintenance of the go-to market plan for TARGUSinfo’s Interactive Markets and AdAdvisor markets and the overall TARGUSinfo brand• Wrote copy and managed the design of sales enablement tools to support these sales teams including sales sheets, case studies, use cases, etc. • Conducted market and competitive research to assist in the development of the go to market plan and integrated marketing plan for both teams.• Developed a lead nurturing strategy (including automated drip campaigns) to support integrated campaigns• Collaborated with the design team on all elements of the marketing communication plan including: content layout, email campaigns, online advertising campaigns, tradeshow booth and signage, presentations, direct mail and high-impact mailers• Established, owned and managed TARGUSinfo industry events: Interactive Insights Summit and the Scoring Summit. Responsibilities included the development and execution of the promotion plan, speaker coordination, content coordination, website creation and on-site management

• Planned, managed and executed marketing campaigns for builder and real estate companies to drive consumers to their properties• Developed annual media calendars for clients based on marketing objectives• Executed advertising campaigns created within a client’s budget• Worked with internal design team for signage, promotions and branding