At SmartMark Communications, a full service communications firm focused on the energy industry, I manage several of the company's client accounts across the utility, energy, and technology sectors. In this role, I implement strategic communications programs for both SmartMark and clients, which includes developing communications plans & strategies, creating content (social media, press releases, marketing materials, etc.), writing grants, planning events, and playing a key role in creative design (collateral, websites, apps, etc.).

Managed corporate communications and investor relations

In July 2020, I took over corporate communications (internal and external) for Life Bio, as well as corporate IT, including managing the IT budget, making IT-related decisions, and managing IT infrastructure.

At Life Biosciences, I planned and managed the company's communications and media program—including developing and implementing our communications plan; website design, development, and analytics; public relations and media management; speaking opportunities and thought leadership; and relationships with outside consultants. I also played a key role in coordinating the company's investor relations communications, including drafting, designing, and updating collateral (investor deck, thesis paper, quarterly CEO updates). I served as a strategic partner to HR and the CEO's office to communicate organization-wide news, collaborating in developing internal presentations, key messages, QA, and other supporting materials.

Shifting more towards nonprofit marketing and fundraising, I led the implementation of Pathfinder’s digital communications strategy, working closely with colleagues to maximize online fundraising and the use of digital communications to cultivate and upgrade donors, expand exposure of our programmatic work, and increase engagement. I planned and implemented integrated digital campaigns that included fresh content and unified messaging to raise awareness and fundraise across channels (direct mail, email, search, and social media). And I managed the measurement, analysis, recommendations, and optimization for maximum efficacy in digital communications.

I managed Pathfinder’s global website and implemented the online content strategy, leading to a 31% increase in web traffic and 37% increase in unique visitors since 2014. I established the organizations' global social media strategy and managed Pathfinder’s social media accounts, leading to a 125% average increase in followers & 60% increase in reach since 2014 on Facebook and Twitter. In addition, I produced short, compelling videos highlighting Pathfinder’s impact; coordinated Pathfinder’s presence at events and conferences through presentation prep, on-the-ground media support, and social media coverage; and monitored all analytics and implement improvements impacting usability, engagement, and visibility. Internally, I built staff capacity through trainings on social media, blogging, website writing, etc.In June 2017, I launched Pathfinder’s first-ever digital asset management system (using Bynder) with our collection of 70,000+ communications assets and served as the sole administrator of the portal.

In addition to my previous responsibilities, I was appointed lead project manager for our year-long website redesign process. This project involved selecting an outside vendor partner, working closely with that vendor on both front-end and back-end components, migrating to a new CMS, overhauling all the site's content, establishing content management processes to ensure the new site stayed up-to-date -- all while managing the change management process and ensuring internal buy-in from across the organization.

In this role, I wrote online content, traveled as a field reporter, managed the organization's many social media platforms, initiated a staff blogging training program, and was deeply involved in crafting and implementing the organization's e-marketing strategy.

At Creative, I promoted the organization's work through web content and mixed media. I introduced multimedia production to the organization, creating its first multimedia package of videos, blog, feature stories and photo slideshows based on its job skills training program in Afghanistan.

Beginning as an intern at Counterpart, I grew to play a vital role in developing written and multimedia content, managing the external and internal websites, assisting in nongovernmental funding opportunities and overseeing the day-to-day operations of the four-person department. I was also responsible for winning six prestigious communications awards. Accepted an intern position at Counterpart in May 2009, hired full-time in November 2009. Developed and maintained content for web-based and print materials; produced communications products for meetings and other internal and external events; developed and disseminated communications products (publications, articles, graphics, press releases, etc.).In 2012, Promoted to Communications Associate, with an increased focus on multimedia production, nongovernmental funding opportunities, and external communications, plus the task of overseeing department interns; in August 2012, adopted responsibilities within the Office of the President, which includes the Executive Team and Board of Directors.In 2013, Promoted to Communications Officer, with an increased focus on departmental strategy, Board relations and resource development in addition to previous responsibilities; managed the two-person department after the director’s departure in May 2013.