Maggie Foggett Email & Phone Number

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Birmingham, United Kingdom

Responsible for planning and delivering the local brand development and positioning marketing strategy along with media planning across all platforms including TV, outdoor, radio, press and onlineOversee the local promotional retailer calendar ensuring delivery of asset KPI's against business plan targets to maximise opportunities across the yearManaged multiple marketing agencies to ensure the successful and timely delivery of local marketing activities including brand campaigns, events, promotions, PR activity and social media Managed the events schedule to ensure YOY sales and footfall growth by using innovative media and strategic planning to maximise the event opportunityPortfolio project lead on student events for 11 centres twice a year, briefing agencies, creative asset approval and event delivery to ensure a consistent yet localised approach to the event across all Hammerson centresApproval of all customer comms including newsletters, website and social media content to ensure the highest quality is met for audienceManaged a PR Manager and an external London based agency identifying PR opportunitiesManaged a number of ad hoc local event project opportunities involving additional funding from investors to showcase the centre as a world class example of retail delivery and experience including working with an American artist to commission an award winning installation in 2015Crisis comms management Relationship management - engaging regularly with retailers and stakeholders within the business Post campaign analysis and reporting including presenting at quarterly, board and monthly asset control group meetings with high level attendees across the businessManaged and reacted to results from research projects, commissioning research where necessary to gain insight to further and enhance strategyBudgets, reforecasting, management and coaching of a Marketing Coordinator and PR ManagerIncident management team - 24/7 out of hours contact

East Midlands

Development and activation of the East Midlands Designer Outlet marketing strategy to deliver short, medium and long term goalsDigital marketing management from social media, website CSM, PPC, SEO, GDN and content planning for engaging consumers with our brand Delivering on-site events to drive footfall and commercial development to enhance the customers’ experienceWorking with the on-site brand portfolio to improve the centre’s brand offer and drive growth (footfall, sales and ATV) by targeting the right brand mix to the target marketReviewing research to monitor trends and adjusting messages according to the target market and catchmentPlanning and executing multiple projects both on and off site, from idea generation, to achieve key budget targets, through to post campaign ROI analysisWorking closely with all stakeholders in the business from the investor board, McArthurGlen head office, East Midlands Designer Outlet management team, store managers, brand area management/head office, third party tourism agencies and creative agenciesDeveloping and executing annual plans within budget supported by research in order to maximise ROIEnsuring all ATL media and BTL support form part of an integrated campaign including; TV, Radio, Press, Digital, Outdoor, PR, On-Site POS and marketing materialsDuty Centre Management working 1 in 6 weekends. I am responsible for staff, contractors and customers at the centre including customer service and health and safety.

Midlands

I managed and activated all aspects of Brand Strategy, Event Management, Marketing, PR and Advertising for the 5 brands within the UK business including Indian Motorcycle, Polaris, Victory Motorcycles, Goupil and Gem.Prepare, develop and monitor strategic marketing plans by developing brand positioning within the dealer channel and the industry press whilst building and maintaining excellent relationships across all platforms necessary.I raised the organisations consumer brand recognition throughout the UK and internationally by managing the annual events calendar in UK, South Africa, France, Italy, Spain, Sweden and Switzerland to the highest of standards. This was maintained by the outstanding relationships with event partners and clients I have to deliver an outstanding customer experience.I managed project teams for national UK events including NEC Bike Show, CLA Game Fair and Goodwood Festival of Speed and MCN London Bike Show.I worked alongside International peers across Europe, Middle East and Africa along with supporting the Head Office in the US on integrated and strategic projects that benefited the entire business globally.

I was responsible for supporting the Different World Drinks team by marketing the new division for Molson Coors to new and existing clients within the industry.

Burton On Trent

I planned and executed all aspects of the Carling Cup Final at Wembley Stadium.

I supported the senior marketing team in multiple tasks and projects across the company portfolio including Carling, Grolsh and Coors Light.

Birmingham, United Kingdom

I was responsible for 4 members of staff and managed this successful concession within House of Fraser's flagship store in Birmingham.

Birmingham, United Kingdom

I was head-hunted for this role of managing the Personal Shopping Department in the new Birmingham store. I recruited, trained and managed 12 full time staff to work within this department. I was also asked to joint manage the cosmetic hall housing up to 120 staff and over 30 brands due to my experience.I was involved in the launch of this new store and worked alongside the event, marketing and PR teams assisting them during the launch.

Fda, Marketing & Pr

Activities and Societies: N/A Part/time study while working FdA in Marketing part-time while I was working within retail.

Executive Certificate, Event & Festival Management

Executive Certificate in Event & Festival Management

As Level, English Literature & Language

Part-time AS level in order for me to qualify for a Marketing Degree

Gcse'S, English, French, Maths, Biology, Physics, Chemistry, Religious Studies, Textiles

8 GCSE's