Maggie Forsee Email & Phone Number

Greater St. Louis

Managing the communications & marketing side of all Maritz-branded events.

All Over The Globe

As a travel director for an industry-leading global events company, I execute corporate meetings and incentive trips on-site. Event sizes range from 10 to 10,000 guests, while the work entails facilitating all production logistics and bringing “the plan” to life for a wide array of clients and meeting types.

As a content strategist at an award-winning digital marketing agency, specializing in content marketing and lead generation within the marketing research space, I managed multiple client accounts simultaneously. Through collaboration with internal teams and the client, I managed the execution of long-term content strategy to provide actionable lead generation (that turned into sales) for my clients. Day-to-day tasks ranging from digital ad buying, art directing, copy-writing + editing, SEO research + implementation, to running email + social campaigns is what brought each strategy to a success.

Greater St. Louis Area

Responsible for managing qualitative and quantitative research project lifecycles from inception to completion. Owner of projects and responsible for execution and communication of deliverables, timelines, and budget. Provide proper support to client to ensure efficient programming, cohesive survey flow, high quality aesthetic design, and clear and coherent data layout, while maintaining and developing client relationships. Develop and execute comprehensive sampling plans per project while supporting sales staff, programming team, data collection management, and vendors with any needs, while managing the financial and margin goals of assigned projects.

Fenton, Mo

• Produced multi-media content for a multitude of Maritz’s programs, according to the overall Merchandising and Data-Driven Marketing Strategy• Developed website UX strategies (including info design and wireframes, online content strategy, and lead generation tactics).• Planned & facilitated photo-shoots, acting as lead producer, overseeing production from conception to publication.• Distilled research & analytical findings, explaining the strategic/tactical marketing implications to creative team.• Optimized web content to overall marketing strategy for higher conversion. • Wrote clear and compelling website content and re-purposed all content for print and email communications.• Used data-driven content management and analyzed how content is performing to adjust accordingly.• Collaborate with Strategic & Client Merchandising Director(s), Creative Director, Copywriters, and Interactive Art Directors on strategic thinking and planning.• Utilize data and qualitative insights from collaborating with Traffic Management and Analytics team to create innovative content ideas and strategies• Define and support key opportunity areas for content and relevance for multiple audience segments to support and develop the personalization strategy.

Columbia, Missouri Area

Managed and updated website and reviewed all blog posts; assisted in primary and secondary research and content creation; managed Tumblr account; created infographics; wrote blogs and content for website.

Columbia, Missouri Area

Assisted in implementing all marketing efforts since the successful start of the company. Managed social media accounts and assisted in creating the SmartRide brand. Represented company at various events.

Greater St. Louis Area

Worked closely with the External Affairs Manager in keeping an open communication with the public and media, maintaining relationships with customers, clients and partners; helped market various programs as well as planning and organizing events; managed the launch of social media platforms and managed the accounts afterwards.

Columbia, Missouri Area

As the marketing intern at a local women's clothing boutique in downtown Columbia, near Mizzou, I assisted the general manager in all things marketing. I assisted in marketing the new Greek Boutique that kicked off during my time there, focusing on using guerilla marketing techniques to target the Mizzou sororities. I managed the social media accounts while also refreshed all in-store marketing displays, and helped promote monthly specials and coupons.

Bachelor'S Of Journalism, Strategic Communications

Minor In Psychology

Minor In Architectural Studies, Visual And Interior Design

Education record