- Led in-depth primary and secondary research on SEA and EU e-commerce market.- Developed and executed the GTM strategic projects for AI products, focused on international market expansion.

Strategic intelligence and project management across EU and UK energy transformation markets.

Conducted GTM strategy analysis on EaaS industry: market segmentation, customer journey analysis, commercial model building, GTM plan.

MBA Consulting Project for Siemens China Xcelerator- Evaluated Global and Chinese competitors in Industrial SaaS Market- Conducted expert interviews with Industrial SaaS customers- Concluded tactics and key success factors to address local SMEs' demands

- Managed and completed 80+ projects with Junior Team Members, including IPO preparation, market positioning and strategic planning – accumulated in-depth insights in consumer and TMT industries- In charge of 20+ pitches for new business from both new and existing clients – prepared the materials with the help of Junior Consultants – successfully won projects and executed under tight deadlines with high expected deliverables

- Built multiple market models and analysed large datasets to provide the analytical basis for the team’s recommendation- Maintained strong relationship with existing clients, proactively discussed projects scope & deliverables with Senior Client Directors, and collaborated with multiple institutions to execute projects- New Business Initiative based on client needs – Marketing Positioning Services – amidst weak growth of traditional business. Succeeded in capturing new clients, bringing incremental revenue of £1.0 million during the first year

Conducted primary and secondary research to complete market research reports on different industries and accumulate industry insights

Tracked and analyzed large datasets generated from Digital Ads, reported insights to various client stakeholders.