At Indie Consulting, we leverage a human-first approach to marketing that is empathy-led, digitally driven, and backed by data. I lead our strategy and consulting team to provide best-in-class marketing strategies for a diverse portfolio of clients, focusing on CPG, health services, and retail. I also manage our fractional resourcing offer and contract partners, and am always looking to meet with independent marketing providers to support this offer.

I serve as a strategy leader across our CPG accounts, providing guidance and leadership for our cross-functional teams and client partnersI guide and mentor my teams, ensuring the holistic growth of young professionals in alignment with their goals and valuesI lead the creation of our strategic deliverables, including brand positioning, brand architecture, product and portfolio architecture, creative briefing, campaign messaging and design strategyI advocate for brand-led strategic decisions throughout the design process, including visual brand world, packaging design, concept creation, and experience designI tackle problems head on with action, optimism and collaboration, because I believe there is always a solutionClients include Kimberly-Clark, SC Johnson, Coca-Cola, Logitech, Velcro Brand, Activia, Sam Adams, Clif Bar and more

As a Strategy Director, I lead the creation of strategic frameworks that guide our digital marketing initiatives, including brand positioning and purpose, web design & development, digital campaign strategy and more. I leverage my extensive background in qualitative research and brand strategy to put the audience at the center of strategy and ensure we are crafting digital brand experiences that are meaningful, compelling and relevant for our target.

As a senior consultant, I was responsible for the design and execution of domestic and global consumer insight and brand strategy engagements for Fortune 100 and 500 companies across industries, with a focus on CPG, Financial Services, and Pharmaceuticals/Healthcare.In this role, I traveled the globe collecting human stories, identifying patterns in the human experience, and translating insight into strategic brand plans that are smart, inspired and actionable.

Manage qualitative research design, implementation, translation and presentation of insights

Project manager for consumer insight and brand strategy engagements