Responsibilities:*Plan and execute marketing campaigns for multiple university partners*Identify new audiences, messages and platforms to test*Grow prospective student inquiries via a strategic marketing mix*Manage multiple marketing budgets*Report on the success of marketing campaigns and tactics --Helix Education provides colleges and universities a comprehensive suite of technology and services to power data-driven enrollment growth. The company’s three solutions — Outsourced Program Management, Enrollment Marketing and Retention Services — have successfully helped institutions find, enroll, retain, teach and graduate post-traditional learners for more than 30 years. Its enrollment growth solutions are powered by a proprietary technology ecosystem that aggregates data across the student lifecycle to better understand an institution’s best-fit students’ journey, and implements actionable intelligence to improve outcomes for students and institutions alike.

As an Associate Manager of Omni Digital Marketing I created cohesive, effective marketing campaigns for the performance brands HOKA ONE ONE, Teva and Sanuk. Responsibilities:*Owned execution of integrated marketing campaigns from start to finish across Paid Search, Shopping Ads, SEO, Retargeting, Affiliates, Paid Social, Programmatic Display and Video, and Direct Publishers.*Responsible for driving new customer acquisition and building brand equity via multiple channels.*Managed a team of two direct reports *Managed a large annual budget.*Served as the primary liaison between the digital marketing team, the brand marketing team, and an external agency. --Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®.

As a specialist on Deckers' eCommerce team I managed the affiliate programs for five brands and accounts on various online marketplaces.Responsibilities:*Manage affiliate partner relationships*Develop affiliate and marketplace strategy*Drive revenue at an aggressive ROI*Recruit new partnerships and influencers*Ensure proper representation of the brand*Manage a large budget*Collaborate with brand marketing, website producers, and the rest of our digital ecomm team to ensure seamless promotions and omni-channel success*Pursue new opportunities for growth including marketplace expansion and social shopping apps.As part of my role I am also the acquisition marketing team's representative on the UGG® product team.

The Extended Campuses of Northern Arizona University serves over 7,500 students both online and at 30+ satellite campuses across the state. As a Marketing Specialist at NAU-EC I focus on content marketing to build internal links and improve SEO while contributing to all marketing efforts. Writing Responsibilities: *Blog posts biweekly for the NAU-EC blog- Re:think *Press releases *Website content for the EC website and campaign-specific landing pages *Monthly newsletter *Emails for various campaigns *Ad copy *Project reports and summary documentsOther Responsibilities: *Manage various social media sites including Facebook, Twitter and Google+ accounts *Develop and maintain acquisition reporting procedure and presentation to non-marketing management *Lead multiple demand and lead generating projects *Scope long-term projects and campaigns, and brief stakeholders *Implement and monitor ROI measures

Worked directly under the publicity assistants to send mail-outs, review press releases, and organize and manage press clippings.

Assisted the marketing and publicity assistants by creating content for the Puffin social media platforms, researching and developing a character tree for an upcoming YA debut, sending mail outs, and other administrative tasks.

Chosen to represent the university to international visitors. In addition, edited the undergraduate online prospectus for grammar and accuracy, lead groups of various sizes around multiple university campuses while providing useful information and establishing rapport, wrote a blog for prospective students, parents, and other interested parties to get an idea of the life of a KCL student (from January 2013 on): http://blogs.kcl.ac.uk/maggie/worked at various large-scale events for prospective students, and worked as a mentor and guide to 16-18 year olds participating in the university's Pre-University Summer School.

Worked in the Office of Outreach and Global Initiatives, drafted a proposal for a new organizational unit at the University, did preliminary research and helped develop a new international alumni program, and assisted other miscellaneous projects.