Director Of Content Strategy
Current- I lead the content strategy for Technovation, working with the marketing team and the program participants and volunteers to tell the full story of Technovation and its impact around the world.
- Develop and execute content strategies to drive traffic, generate leads, and retain participants
- Lead and manage Technovation’s content creation strategy and production to tell the stories of program participants and share mission of organization
- Create clear and engaging content from concept to production, consistent with the brand's voice and addressing strategic goals as well as user (participant, volunteer, and partner) needs
- Analyze content marketing data to identify trends and anticipate user needs
- Collaborate with teams across organization to make sure content created for programs and fundraising is effective, while also ensuring branding and marketing goals are met