Maggie Darling, Mcm Email and Phone Number

- Responsible for the management and leadership of United Way’s team to operationalize its new three-year strategic plan; achieved a 43% completion rate in year one - Developed and managed United Way’s annual budget to return to profitability after deficit in 2022- Directed annual fundraising campaign; growing major gifts by 17% year over year (YoY) in 2022, and 41% YoY in 2023; in 2023, successfully stewarding first-ever multi-year major gift - Led conversion to a new donor… Show more - Responsible for the management and leadership of United Way’s team to operationalize its new three-year strategic plan; achieved a 43% completion rate in year one - Developed and managed United Way’s annual budget to return to profitability after deficit in 2022- Directed annual fundraising campaign; growing major gifts by 17% year over year (YoY) in 2022, and 41% YoY in 2023; in 2023, successfully stewarding first-ever multi-year major gift - Led conversion to a new donor management system to improve donor relationships and stewardship, migrating 20 years of data and 15,000 donors - Oversaw the development of a new external website; managing content creation and design to improve user experience, increase SEO and meet evolving AODA standards - Led risk management, identifying mitigation tactics to reduce harm and manage reputation; as required, implementing a crisis management response to direct narrative and response Show less

Direct the strategic communication function including campaign development, branding and stakeholder relations in alignment with annual organizational goals.Lead United Way's annual Community Impact investments to support annual community partners and grant recipientsCollaborate to fund-raise nearly $1 million annually.

Manage brand marketing and communications functions. Collaborate to fund-raise nearly $1 million annually. Lead brand management, campaign creation, PR, media relations, website development, and social media. Direct event execution, sponsorship, and stakeholder engagement.- Developed an integrated, multi-channel communications strategy to coincide with the annual campaign- Collaborated on fundraising initiatives, events, and programs to raise more than $3.5 million… Show more Manage brand marketing and communications functions. Collaborate to fund-raise nearly $1 million annually. Lead brand management, campaign creation, PR, media relations, website development, and social media. Direct event execution, sponsorship, and stakeholder engagement.- Developed an integrated, multi-channel communications strategy to coincide with the annual campaign- Collaborated on fundraising initiatives, events, and programs to raise more than $3.5 million cumulatively- Responded to urgent and emerging needs during the COVID-19 pandemic; administering $415,000 in funding in the first four months - Co-founded Period Promise Northumberland to address period poverty; advocating with local government and businesses to improve policies- Established the local Giving Tuesday civic movement; working with non-profits to annually launch the giving season- Annually executed 40+ special events and third-party fundraisers- Assisted with the redeveloped of United Way’s Community Impact process with a focus on capturing impact stories and communication pieces for donor stewardship and brand development- Revamped our external website to improve communications and community engagement Show less

Communicate my experience living and working abroad in the United Kingdom with Canadian youth. - Write, and design country guides to promote IEC program and create awareness for international work, study, and travel opportunities- Create content for external website and social media platforms, including articles, videos, and presentations- Share my international experience through in-person and virtual presentations, information sessions, and events to groups ranging from to 20… Show more Communicate my experience living and working abroad in the United Kingdom with Canadian youth. - Write, and design country guides to promote IEC program and create awareness for international work, study, and travel opportunities- Create content for external website and social media platforms, including articles, videos, and presentations- Share my international experience through in-person and virtual presentations, information sessions, and events to groups ranging from to 20 – 500 people Show less

Manage and organize targeted events to communicate with stakeholders. Support strategic sessions to communicate the organization’s vision. Collaborate with senior management for speaking engagements.- Managed three large-scale conferences across Scotland; organized as three, one-day conferences with multiple speakers and breakout sessions aimed to improve stakeholder engagement- Hosted an information session in the Scottish Parliament to engage with members and support them with… Show more Manage and organize targeted events to communicate with stakeholders. Support strategic sessions to communicate the organization’s vision. Collaborate with senior management for speaking engagements.- Managed three large-scale conferences across Scotland; organized as three, one-day conferences with multiple speakers and breakout sessions aimed to improve stakeholder engagement- Hosted an information session in the Scottish Parliament to engage with members and support them with constituent issues - Facilitated ‘Big Picture’ focus group sessions to share the organization’s strategic vision and encourage employee engagement- Hosted external webinars with stakeholders and customers to share knowledge and provide an opportunity for customers to ask questions and engage with industry experts Show less

Coordinate international visits to Glenmorangie and Ardbeg distilleries for premier clients and buyers. Provide elite service to increase brand profile. Represent one of Scotland’s most popular scotch whiskey companies.- Planned international, private visits to Glenmorangie and Ardbeg distilleries; providing seamless delivery of enhancement activities, visa requirements, travel itineraries, and tours- Collaborated with representatives from international Glenmorangie Moët Hennessy… Show more Coordinate international visits to Glenmorangie and Ardbeg distilleries for premier clients and buyers. Provide elite service to increase brand profile. Represent one of Scotland’s most popular scotch whiskey companies.- Planned international, private visits to Glenmorangie and Ardbeg distilleries; providing seamless delivery of enhancement activities, visa requirements, travel itineraries, and tours- Collaborated with representatives from international Glenmorangie Moët Hennessy markets including Russia, USA, Germany, Canada, and France to anticipate the needs of international guests - Managed and organize workload to coordinate more than 30 visits at a time- Produced comprehensive briefs to hosts in advance of visits, anticipating needs of market guests to ensure a positive experience and further development of brand relations Show less

Manage brand marketing and communications functions. Collaborate to fund-raise nearly $1 million annually. Lead brand management, campaign creation, PR, media relations, website development, and social media. Direct event execution, sponsorship, and stakeholder engagement.- Produced an annual comprehensive organizational plan to track communications, media tracking, marketing campaigns and fundraising stewardship- Developed and executed an annual communications plan to align with… Show more Manage brand marketing and communications functions. Collaborate to fund-raise nearly $1 million annually. Lead brand management, campaign creation, PR, media relations, website development, and social media. Direct event execution, sponsorship, and stakeholder engagement.- Produced an annual comprehensive organizational plan to track communications, media tracking, marketing campaigns and fundraising stewardship- Developed and executed an annual communications plan to align with national and regional objectives- Collaborated on fundraising initiatives, events and programs to raise more than $2 million CAD over 3 campaigns- Annually organized and supported 50+ special events, programs and third party fundraisers - Supervised the Giving Tuesday in Northumberland County civic movement, alongside the Giving Tuesday Canada national team, to promote philanthropy during the giving season- Strengthened United Way’s branding through all marketing and communication efforts; Improved brand presence on Instagram and LinkedIn to increase reach to target audiences - Connected with internal/external stakeholders via direct mail, social media, email communications, radio, television and community events- Worked in partnership with volunteers, staff, and the local community to develop and implement strategies that to contribute to the success of United Way’s annual goals and objectives- Monitored and analyzed communications and marketing campaigns via Google Analytics, social media analytics and media coverage; Developed a comprehensive monitoring process to measure brand awareness to direct goals and targets Show less

Manage brand and communications to support strategic visioning. Build social media and digital presence. Organize signature events, including 3 large-scale events, to drive traffic. Support DBIA members with external promotion.- Created a comprehensive, multi-channel communications strategy to improve brand engagement; increasing social media followers and reach by 25% year over year- Developed website alongside the Town using the E-solutions platform- Increased attendance at… Show more Manage brand and communications to support strategic visioning. Build social media and digital presence. Organize signature events, including 3 large-scale events, to drive traffic. Support DBIA members with external promotion.- Created a comprehensive, multi-channel communications strategy to improve brand engagement; increasing social media followers and reach by 25% year over year- Developed website alongside the Town using the E-solutions platform- Increased attendance at summer festivals by improving experience and entertainment; resulting in a 50% increase at the Busker Festival- Strengthened our relationship with media, third-party organizations and Town departments to improve community partnerships- Improved media coverage by cultivating relationships with local media and providing increased content to highlight organizational achievements- Collaborated with committees and community groups on activities to promote partnerships and increase brand recognition- Assisted local businesses with planning for Grand Opening, Re-opening, or Open House events- Managed beautification projects including banner program, holiday displays and capital projects; Redeveloped the Canada Flag program to increase participation among Downtown business owners and landlords Show less

Establish and execute 'Win This Feel Good Space' contest. Build a partnership with local businesses and landlords to secure the contest prize. Create communication materials to promote the contest and build excitement around the initiative. Liaise with local media to secure coverage.- Developed and executed a unique public relations strategy for Cobourg’s Downtown Vitalization Plan for the ‘Win This Feel Good Space’ contest- Identified and established sponsorship opportunities… Show more Establish and execute 'Win This Feel Good Space' contest. Build a partnership with local businesses and landlords to secure the contest prize. Create communication materials to promote the contest and build excitement around the initiative. Liaise with local media to secure coverage.- Developed and executed a unique public relations strategy for Cobourg’s Downtown Vitalization Plan for the ‘Win This Feel Good Space’ contest- Identified and established sponsorship opportunities through direct donations and in-kind gifts- Managed online program components and communications via website and social media platforms- Regularly liaise with partners, stakeholders, landlords, sponsors, participants, and business mentors- Engaged with local media to promote the contest and show its viability to address local economic development challenges Show less

Create communication materials to support annual signature events. Support event management and delivery. - Create sponsorship recognition and communication pieces to promote upcoming events- Support the annual Golf Tournament with special guest Wendal Clark and their annual Gala- Assist with the brand development of NHH's Business Partner Program

Produce internal and external communication materials. Work with local media to secure coverage.- Execution of a series of community and awareness events, including the first annual Curbside Treasure Hunt, Cobourg Day, the annual Local Board Reception and James Cockburn Day- Production of branding materials including brochures, newspaper advertisements- Liaise with media, monitor coverage, and analyze clippings