Arima Data combines live market mix modelling with consumer insights discovery and media planning tools.

As one of Canadas largest charities, The Heart & Stroke Foundation has been helping improve the lives of Canadians for over 60 years.

A “pandemic project” that ended up creating an entirely new consumer category: luxury scissors.Ciselier Company was founded to raise awareness of the world’s heritage scissor manufacturers and make it easier for quality-minded consumers to find them.

The Innovation Asset Collective is Canada’s first patent collective program.

Smile is the world's largest loyalty program provider, helping more than 75,000 e-commerce merchants reward hundreds of millions of shoppers globally.I joined Smile to build out the executive team and set the organization up for scale. Responsible for Engineering, Data, Product, Merchant Experience, Marketing and HR teams.

Initiated and led the rebranding from Globoforce to Workhuman. Responsible for corporate brand and positioning, award-winning in-house creative agency, demand generation, field and account-based marketing, communications and analyst relations, global events, social, digital and marketing technology.

A coalition loyalty program owned by Air Canada, Canada's flag carrier. Responsible for a team of approximately 400: Marketing (brand, demand, field, ABM), Product Development and the Aeroplan Call Centre (including their respective P&L's).

Led a team of ~500, responsible for global content production, SAP's B2B digital experience, developer community and award-winning brand journalism program. In 2015, €50-million+ annual budget came in at .01% variance under. With 2016 marketing attrition rates over 6%, our team attrition was 1.5%.Executed a massive three-year digital transformation project under the supervision of the CEO and Executive Board. Successfully collaborated across Product, Development, IT, Partners and Sales organizations, delivered a completely redefined digital experience for customers, partners, developers and the SAP online community in less than 30 months. This resulted in 82% reduction in corporate websites, delivery of digital content to market 60% faster and a process to create visibility, optimize and hold regions and market units accountable for digital booked/won revenue (30% of marketing leads).

The world’s first social media consultancy. SMG’s ground-breaking work helped take Ford Motor Company from no social media capabilities in 2007 to award-winning industry leader in 2010. Pioneered the use of content and paid social media marketing as one of the first customers for both Twitter and Outbrain. Other strategy and campaign clients included 3M, SAP, RBC, Sleep Number, Corporate Executive Board and Air Canada.