Maggie Lund Email & Phone Number

- Leads a team of ten that makes up corporate PR, executive communications and reputation management - Sets the broader corporate communications vision, supporting the company’s overall strategy and key priorities- Serves as a trusted advisor to CEO and C-Suite executive bench, as well as key stakeholders across the organization- Sets executive thought leadership strategy for CEO and nine C-Suite executives (ghostwriting, media interviews, speaking engagements, social strategy, etc.) - Oversees corporate PR strategy, inclusive of major initiatives, business announcements and financial/investor communications - Leads the company’s ESG communications strategy- Oversees corporate reputation strategy, including managing sensitive issues, mitigating risks, and increasing reputation among key stakeholders

- Built out an executive communications function for the company- Served as trusted communications advisor to CEO and C-Suite team- Established and led a comprehensive CEO transition strategy for retiring and incoming CEO- Built and led a CEO thought leadership strategy, inclusive of narrative development, media strategy, internal communications, speaking engagements, and social media - Secured CEO feature profiles in national media outlets, including Wall Street Journal, Fortune, Forbes, and Women’s Wear Daily- Created a comprehensive CEO internal communications strategy for managing through the COVID pandemic, including launching and ghostwriting a weekly employee video series - Developed and launched CEO LinkedIn content strategy, which awarded CEO with Influencer status within two months and a 165% follower growth in the first year- Launched and led an executive thought leadership strategy for eight additional C-Suite executives to support the CEO's broader narrative- Secured several prestigious Keynotes for CEO and C-Suite leaders at conferences like Fortune Most Powerful Women, Wall Street Journal Future of Everything, Fortune Brainstorm Tech, Bloomberg The Year Ahead, WWD CEO Summit, and more

- Set the vision and strategic direction for the Corporate Public Relations function, inclusive of executive communications, media relations, and conference and event management- Led and developed a team of seven, responsible for delivering strategic external communications to help the company achieve business goals and objectives- Developed strategic relationships with key members of the press on a national and local scale, securing key interview placements for the CEO and senior leadership team in outlets like Wall Street Journal, Fortune, Forbes, CNBC, and Women’s Wear Daily- Developed and executed communications programs to support critical business decisions, including reductions in workforce and major business partnerships- Partnered with executives across all facets of the business to lead message integration and enhance the overall effectiveness of communication to external audiences- Managed and mitigated reputational risk to the company through crisis communications

- Established an annual media relations strategy to align with business goals and focus on brand and reputation management- Led and developed a team of three, responsible for communicating company brand launches, technology news, and philanthropic initiatives- Managed the creation and application of an investor-focused website- Created the company’s first annual business press event in New York City for the holiday season, resulting in more than 10 billion impressions- Developed and executed the communications strategy around the launch of Amazon Returns at Kohl’s, generating more than 100 billion impressions