Maggie T. Email & Phone Number

Mission Viejo, Ca, Us

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

Brand Management, Off-Premise + Virtual Restaurants, Activation + Campaigns, Product Marketing

Irvine, California, Us

Acquired by Yum! Brands in March 2020.Digital marketing initiatives for a publicly held company. Responsible for growing our digital customer base through engaging content, targeted communications, and customer-first programs.Main duties include: digital growth strategy & execution, guest acquisition & retention, off-premise partner management and campaign strategy, social media management, merchandising, reputation and community management, creative/media agency project management, direct-report management and cross-functional team leadership for high-priority and highly-visible projects.CRAFT Employee Resource Group Founding Member & Co-Chair: 2021- PresentDiversity & Inclusion Inaugural Team: 2020 - 2021- Communications LeadBest-in-Class Curbside Cross-Functional Team: 2020- Digital Marketing Lead

Irvine, California, Us

Specialized in national marketing initiatives for a publicly held company. Developed, launched, managed, and optimized all digital & print media strategies and campaigns.Accomplishments:- Standardized promotional roll-out process by creating and leading cross-functional teams.- Increased followers on social media platforms by over 100% year over year.- Strategized and launched successful national digital media campaigns resulting in over 200% ROI. - Increased engagement on social media platforms that exceeded industry benchmarks.- Created successful traditional and digital media campaigns from scratch for new and struggling markets that increased engagement/trial and resulted in double-digit sales increases.- Lead redesign of digital media assets using industry best practices and leading digital agency partners.

Irvine, California, Us

Provided excellent marketing support for over 150 locations and coordinated national marketing campaigns for a publicly held company. Accomplishments: - Launched a highly-rated mobile app in partnership with the Habit IT Team and doubled digital sales through that channel with compelling digital marketing campaigns.- Successfully planned, communicated, and launched national campaign rollouts (including creative development, digital strategy, and field training materials) that exceeded sales expectations year over year. - Responsible for maintaining marketing calendars and meeting all deadlines for product rollouts. Able to lead cross-functional teams to deliver sales-building results for each of our restaurants. - Launched and grew CharClub email marketing database to over one million subscribers in three years with open rates above industry average. - Developed The Habit’s Social Media Brand Voice to increase engagement and loyalty in our core demographic. - Developed The Habit’s paid social strategy. Increased Instagram following by over 500% and Facebook following by over 80% with engagement rates above industry average.

Irvine, California, Us

New York, New York, Us

Inaugural Rising Mentee program.Tier 1, Senior Cohort

Irvine, California, Us

Managed loyalty, email, promotional, mobile, and gift card projects. Lead loyalty marketing initiatives and communications. Provided top-notch training and support to over 250 corporate and franchise partners. Assisted with overall brand strategy and competitive research. - Worked on a cross-functional team team to launch and grow Real Rewards loyalty program to over 500K members in the first year. - Spearheaded targeted email campaign program resulting in open and visit rates above industry average. - Created and launched successful promotional loyalty/mobile marketing campaigns that doubled guest participation and engagement year over year. - Spearheaded training program for franchise owners and corporate partners that provided custom sales-driving plans tailored to individual markets.

Irvine, California, Us

Coordinated and organized multi­-departmental projects. Worked closely with project managers, directors, and the executive team to meet aggressive deadlines. Streamlined loyalty and mobile projects for national marketing campaigns. Outlined mobile and loyalty best practices for the brand.- Coordinated the launch of a national loyalty program to over 200 stores in September 2013. - Streamlined loyalty/mobile processes and timelines for marketing and R&D team.- Structured and launched first corporate customer service program to support over 200 stores.

Irvine, California, Us

Yogurtland Franchising, Inc. is a corporate self-service frozen yogurt chain with over 200 locations across the United States and 25 international locations."Making a bad day good and a good day great." - Aiding the Research and Development team with various projects.- Conducting and organizing market trend research in the QSR industry. - Collecting and organizing data to help maintain and improve current projects.- Establishing positive relationships and communicating with current and potential vendors as well as franchisees.- Cross-trained in Purchasing & Logistics.