As the new VP of Marketing, 21.co, the new parent company for 21Shares, one of the world’s leading crypto ETPs, I’m to drive the consolidation of the brand and various product lines; and the Go-to-Market initiatives globally.

BVNK - crypto banking platform for businesses to manage payments, yields, trading and custody between fiat and crypto currencies.CMO at BVNK - crypto banking platform for businesses to manage payments, yields, trading and custody between fiat and crypto currencies.- Launched in Oct 2021 and headquartered in London, BVNK is the ‘go to’ digital asset-powered banking platform for global businesses. As the worlds of traditional finance and digital assets converge, we help businesses incorporate cryptocurrencies into corporate treasury operations. - Via a single account, customers can bridge between fiat currencies and digital assets to manage treasury, payment, yield, trading and custody in support of their business goals. - With a focus on regulatory compliance and acquiring appropriate licenses, and through partnerships with best-in-class institutional crypto custody solutions, lending desks and liquidity pools, BVNK offers banking for both crypto-native and crypto-curious businesses.

- Take charge of the U.S. market activation, which comprises 60% of the total customer base.- Lead the key US brand awareness program (launched in Sep), PR / news coverage, influencer and media partnership efforts.- Develop the team nationwide for on-the-ground activation activities.

- Take charge of the U.S. market activation, which comprises 60% of the total customer base.- Lead the key US brand awareness program (launched in Sep), PR / news coverage, influencer and media partnership efforts.- Develop the team nationwide for on-the-ground activation activities.

- Joined at the size of 40 (150+ as of today), built the marketing team from the size of 4 to 15 within one year, including team structure for customer communication, website development and campaign management. - Led the rebranding from Monaco to Crypto.com with less than two months of preparation. The story was exclusively covered by TechCrunch, followed by hundreds of coverage of crypto news outlets, and thousands of shares on Twitter, the most crypto active social media platform. - Successfully launched the key product Wallet App for users to buy, sell, store, earn and loan crypto; and the crypto Visa card. Accumulated more than 10 million of users as of today.

- Headed up the Direct Marketing team which managed both bank and non-bank partner sales portfolio. Two new non-bank partners were signed within one year. - Revamped the telemarketing team, equipping with the enhanced capability of customer analytics, propensity modeling, smart leads assignation to uplift productivity and customer satisfaction.- Also headed the business development and launch of the Direct-to-Consumer channel. Following the strategy of online engagement and demand generation for offline sales team, the team was generating average 100 leads generated on a daily basis within the launch of 6 months.

- Headed up the Digital Media team, driving the implementation of the digital marketing strategy across the 13 markets in Asia. - Developed pilot projects with individual local business units to drive business growth:a. Cloud based POS system (for agents) with customer management and online submission capability; b. Mobile apps for customers to identify financial needs; c. Mobile apps for bancassurance to capture leads; d. Facebook apps to empower agents to recruit; and e. Usability studies across all digital interface touch points to enhance user experience.

- Successfully deployed corporate websites for the entire region, migrating onto one centralized CMS, and delivered web analytics tools (Webtrends) and Search Engine Optimization. The web-traffic across the region doubled in less than two years. - Developed financial literacy program, Cha-Ching, partnering with Cartoon Network Asia for children aged seven to 12 across 7 markets in Asia. a. On-air cartoon music videos and online educational materials with Cartoon Network Asia.b. Integrated solution: Leverage Public relations and CSR to drive engagement and brand impactc. Partnered with NGOs on financial literacy curriculum development for mass rollout in Asia.d. Supported local market on program activation and rollout of school program, partnering with NGOs / government entities.

- Support Thailand team to develop Digital Marketing strategy and capabilities, to support needs-based selling approach, especially on Leads Generation, Nurturing, Allocation; CRM and Customer Retention. - Work on technology investment to better leverage customer and behaviro data and digital media for relevant customer engagement.

Development of a new economic database project which supports the the brand new proprietary classification system for global equities for business research.

Presented, negotiated, and managed tailored Client Relationship Management campaigns with clients, e.g. IBM, P&G and Moet Hennessy. -Supervised and trained account executives and interns. -For my client AIG, I built and maintained the company's global Enterprise Knowledge Management intranet, which included redesigning the navigation and product library, with new search and social networking functions. -For my client Hennessy, I developed a regional digital campaign for traditional online media (websites, banner ads, WAP sites) and developed "digital influence" web 2.0 campaigns (blogs, forums and social networking sites).