Maggie Piasecki Email and Phone Number

2e is the launch and growth agency behind the people and advancements that expand possibilities for human health. We partner with organizations that share our goal of connecting more people with the therapies and technologies that will shape a better future. Working together, we can redefine the way pharmaceutical, medical device, and life science brands are shared with the world.

Lead marketing strategy across organization to establish and execute Go-To-Market plans for innovative technology solutions in the complex and fast growing genomics’ market. Focused on building strategies based on needs in the market to facilitate successful product launches, drive targeted demand generation programs and position Appistry as a leader in the next-generation genomics’ market.Marketing Strategy – Success in leading strategy and execution for key product launches, company rebranding/positioning, and consistent messaging to drive strategic product positioning in a challenging and fast growing market.Demand Generation - Worked closely with sales team to lead strategies and build awareness to drive activity with key decision makers across five stakeholders of the market.Strategic Partner Relations - Responsible for building Go-To-Market strategy and leading co-marketing efforts with key strategic partners.Public Relations – Brought focus and uniformity to strategies to establish and build identify within the life science market leveraging brand, marketing and messaging

Develop and lead team of Account Managers and Associate Account Managers to meet revenue, product, quality, attrition, and communication goals. Instrumental in developing new business, building customer loyalty, and improving customer retention rates.Profitability – identified areas for profitability improvement through work/cycle time reductions, process changes, and system/platform enhancements - Responsible for initiating and managing process and system improvements to result in cost savings - Successful in initiating 10% of total saving improvements for 2011Revenue – developed and delivered major sales initiatives to exceed yearly sales goal - Developed outbound calling campaigns and talk tracks to active customer base driving 20% of monthly revenue - Implemented consultative sales training resulting in 153% increase in $/consult YOY - 2011 - 104% to Acquisition goal, with increase of 14% YOY for total revenueClient Attrition– Partnered with key functional groups within the organization to reduce customer churn - Reduced design acquisition churn by 39% YOY - Reduced online marketing acquisition churn by 96% YOY Vendor Relationship Management – Managed vendor relationship, delivering monthly presentation on marketing, client base, attrition, and revenue to Vice President of Operations - Analyzed weekly sales, cancel, and profitability reports for Vendor accounts to identify trends - Improved vendor client base churn by 42% YOY

Served as project manager and primary point-of-contact for client base of 100+, providing online website solutions including: online marketing, web design, email marketing, and social media.

Managed all aspects of Search Engine Optimization services from client consultation, to site analysis, targeted keyword research, copywriting and implementation of optimized website content.

Responsible for executing and developing all company marketing initiatives from conception to completion.