Maggie Li Email & Phone Number

San Francisco, Ca, Us

- Lead team to plan, manage, and execute multi-channel paid (search, social, and programmatic) marketing campaigns to grow member base by 20% within one year.- Spearheaded and refined cross-functional initiatives to develop relevant marketing materials, test new concepts, and improve member retention by 15%.- Developed a LTV-CAC model to extract channel insights with actionable changes to drive optimizations and maximize ROI.- Established, operationalized, and scaled GTM growth strategies for new communities to improve profitability by 8%.- Introduced new acquisition sources after rigorous testing and optimizations to ensure quality of acquisition by cost and retention.

San Francisco, Ca, Us

- Increased member growth by 15% and decreased CACs by 23% by identifying opportunities for optimization across channels.- Oversaw agencies to execute paid social media and search campaigns across 20+ different communities.- Partnered with the Analytics team to develop attribution tracking and methodologies for measurement to identify opportunities for optimizing ROI.

- Strategize and manage paid search campaigns that drive traffic, increase brand awareness, and maximize return on ad spend- Develop, implement, and optimize Paid Search, PMAX, Smart Shopping, YouTube, etc

New York, Us

- Strategized, developed and executed marketing email campaigns to convert audience members to registrants for digital events and qualified leads for demand generation- Managed client expectations with efficient communication skills to ensure satisfaction and retention- Designed emails to align with internal and client brand guidelines- Managed email inventory and database for two separate internal brands for 30+ clients - Optimized and implemented new internal processes to streamline operations and meet revenue goals

New York, Us

- Managed and executed strategic traffic-driving marketing campaigns through email, social media, and PPC- Analyzed and measured industry and company benchmarks and milestones to determine success and develop recommendations to increase ROI, engagement, and awareness- Collaborated and supported the Sales team in client RFPs, custom client packages, and product execution and fulfillment

Boulder, Colorado, Us

- Launched first-ever virtual season with a comprehensive marketing plan- Created and generated content calendar to align with concert promotions- Provided website design input to create optimal user experience

San Francisco, California, Us

- Developed and executed cohesive and creative marketing strategies to increase sales and engage with African-American, Asian, and Latino communities- Managed $500k+ budget for media buying in both print and digital mediums and collaborated closely with the Creative department to ensure accurate promotional content- Directed rebranding campaign for the College Student program and increased concert attendance by 70%

San Diego, California, Us

- Managed event and tradeshow logistics as the point of contact for external vendors- Developed and executed content for social media platforms to maintain brand innovation and engagement - Secured sponsorships for events and campaigns reaching up to $50,000

La Jolla, Ca, Us

- Developed social media strategies and content calendar that increased brand awareness and engagement by 75%- Led the creation and implementation of creative marketing concepts and materials to engage with the diverse campus community

- Planned, marketed, and directed magazine issue launch events that included logistical coordination, local business sponsorships, and marketing materials - Ideated six creative photo shoots and developed relevant marketing and branding efforts - Maintained sponsorship relations with local boutiques and organized fundraising events

Bachelor Of Science, Management Science

Bachelor Of Arts (B.A.), Communication, General