Maggie Smith Email & Phone Number

Newtown, Pennsylvania, United States

• Overview: Responsible for all Marketing and Product Development activities for the Brand including product design, marketing strategies, contract manufacturing relationships and product expansion; led a team of five.• Product Development and Marketing: Ideated and launched 15+ goat milk skincare products and packaging from concept through commercialization. Monitored quality, compliance and sustainability standards to drive revenue growth, brand recognition and market share.• Marketing Strategies and Brand Partnerships: Developed and executed comprehensive marketing strategies, organized marketing events and cultivated vital relationships with media and industry influencers to increase brand awareness, customer engagement and social following growing online retail net sales 223% vs. prior year. • Digital Transformation Initiatives: Designed and executed digital and social campaigns that increased online retail sales, orders, social presence, and click-through-rate. • Product Line Expansion: Implemented strategic brand guidelines and product assortment strategies to increase customer retention. Lead design on consumer facing packaging, print and digital trade marketing, product and on-model photoshoots, and brand catalog. Designed and managed launch of new products in 2024 including “The Core Collection” and “12 Days of Beauty Advent Box”.• Supplier Relationships: Managed global supplier relationships, contract manufacturers, formulators, packaging suppliers, testing/fragrance laboratories, and PR agency to ensure superior product quality and timely delivery. Collaborated with sales team to develop and execute promotional strategies and further business development.

• Overview: Safilo USA is a $500M eyewear company that designs and manufactures licensed and private label eyeglasses and sunglasses. I managed and promoted the craftsmanship expertise of the Safilo eyewear group of licensed brands: Fossil, Tommy Hilfiger, David Beckham and Havaianas Eyewear.• Licensing: Led collaborations between Safilo and licensors to ensure consistent execution of financial and royalty contractual terms. • Market Research: Directed the execution of brand strategy through rigorous market analysis and consumer trends monitoring to inform future product development and drive favorable brand positioning within the market. • Marketing Strategies: Developed and delivered annual marketing plans growing each brand net sales ~10-20% YOY: defined $500k+ marketing budgets for PR and trade marketing, with responsibility for ensuring implementation of those plans within all regions.• Product Line Development: Identified areas for growth by managing matrix of active and new product collections, defined yearly collection plans and prepared the product design briefings.• Business Development: Onboarded brand and sales representatives in development of sell-out tools, rewards programs and creative strategies to enhance brand visibility and engage with diverse audiences.

New York, New York

• Overview: ABG is a $20B retail conglomerate that specializes in licensing out the intellectual property of its owned brands. • Licensing: Finalized new global license agreements and ensured existing licensees achieved financial targets on a quarterly basis for Thomasville and Nautica Home. Identified new product categories as future sources of growth.• Brand Partnerships: Managed 500+ worldwide partnerships to ensure cohesive brand identity, consistency and integrity across product lines.• Legal: Partnered with legal counsel to ensure compliance of intellectual property, trademarks, GMR payments to licensor, and territory sanctions, to guarantee protection of the interests of Authentic Brands Group in each binding contract.• Creative Direction: Collaborated with Fashion and Brand Directors on brand-specific campaign strategies. Led styling and tailoring needs of seasonal editorial shoots, ad campaigns, e-commerce shoots, and fashion presentations. Supervised fashion staff training.• Product Development: Formalized merchandising and product development for leading brands: Aeropostale, Elvis Presley, Fredericks of Hollywood, FRYE, Hart Schaffner Marx, Herve Leger, Hickey Freeman, Juicy Couture, Jones New York, Judith Leiber Couture, Nautica, Nine West, Tretorn, Vince Camuto and more.

Greater New York City Area

Greater New York City Area

New York

Secaucus, New Jersey

• Product Development: Oversaw the product creation process for sunglasses and reader frames targeted at mass market and department store accounts. • Licensing: Worked on both private label and licensed brand development.• Business Development: Lead the product development cycle for ICON's largest account, Wal-Mart, entering all doors with a 192 piece corrugated pallet.• Market Research: Tracked and analyzed global fashion trends and cultural influences to apply volume driving trends, innovated treatment techniques, and seasonal color palettes to each seasons collection. • Mutual Concession: Negotiated and implemented cost-saving initiatives and reduced development lead times with international manufacturing companies, mainly based in China. • Product Lifecycle: Created time and action calendars to effectively manage supply chain and merchandising cycles.

Somerville, New Jersey

• Product Development: Daily International Business activity and factory relations. Communicating goals, guidelines and design direction. Negotiating and confirming prices. • Analytics: Running margins and setting MSRP. • Project Management: Maintain sun and optical bibles, margins and product development calendars.• Market Research: Artwork/Concept/Design, Project Placement, Technical Drawing, Prototype, Color Proposals, Tooling/Pre-Production and Post Production sample approvals. • Sourcing: Responsible for metal, acetate and injection color selection for men’s, women’s, “tweens” and children’s sun and optical frames.

Bergdorf Goodman, Ny, Ny

Bachelor Of Arts (B.A.), Fashion Merchandising

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Minor