Director Of Content Marketing & Channel Strategy
CurrentClients included: Robert Wood Johnson Foundation, Pfizer, Intel, VSP, Equinix, F5, Analog Devices・Directed strategic planning and execution of digital strategies in collaboration with C-suite executives, managing 5k to 500k budgets for technology, cyber security, health, and consumer brands・Led three teams (17 staff) delivering comprehensive social media strategy while overseeing all aspects of content creation—including in-house asset production, narrative storytelling, and rigorous stakeholder reviews ・Designed analytics frameworks rooted in business goals, including benchmarking and KPI analysis・Conducted audience, landscape, and peer analysis to develop actionable influencer campaigns and audience engagement programs・Counseled executive and client stakeholders on crisis management across digital platforms・Delivered actionable insights on evolving social platforms while analyzing the competitive landscape, resulting in tailored communication strategies that enhanced target-audience reach, boosting followers by 35% YoY and engagement rate by 2.84% points・Analyzed data from social media listening tools to identify emerging trends and audience conversations, directly informing content strategy that boosted YTD average engagement rates by 1.3x while increasing followers by 38%