Fractional digital marketing consulting and coaching with emphasis on performance marketing tactics: paid ads, email and sms, SEO, content, analytics, Amazon, and e-commerce store and site optimization and management

Director of all performance marketing channels and the strategy and management of the e-commerce store. My goal was to achieve and scale a system of maximum LTV and profitability. My responsibilities included: paid media, SEO, email/sms, site strategy, analytics & data analysis, and e-comm store management.

Led integrated, multi-channel digital marketing programs for clients across industries with particular emphasis on e-commerce, nonprofit, and B2B strategy. Touched all stages of a program: vision, goal setting, project management, execution, optimization, analysis, and adaptation.Head of SEM, responsible for deploying best-in-class paid media for clients by establishing internal processes, standards, training, and accountabilities. Direct manager of junior and senior level employees. Head of Training Services business line, developing the program from an idea to a revenue-driving branch of our business. Primary coach for our custom coaching offering, a role in which I taught SEM, Analytics, and Strategy to clients.

Managed and executed paid search, comparison shopping, and paid social tactics as part of CDW’s integrated e-commerce marketing strategy. Analyzed, discovered, and capitalized on paid search opportunities in order to maximize return on ad spend and cultivate a positive customer experience.

Managed paid search and social programs for Bank of America, leading strong relationships with client, media, and internal cross-capability partners. Guided strategic, integrated marketing campaigns through research, execution, and analysis phases. Drove data analysis, forecasting, budget development and management, and digital testing efforts.