Maggie T. Watkins

Maggie T. Watkins Email and Phone Number

Senior Consultant @ Yate Collaborative LLC
United States
Maggie T. Watkins's Location
United States, United States
About Maggie T. Watkins

✦DEVELOPING INNOVATIVE STRATEGIES THAT YIELD HIGH REVENUE AND SUSTAINABLE BUSINESS GROWTH✦Recognized as an energetic change-maker and trusted adviser skilled in taking AM Law 100 / 200 firms to new heights, I partner with attorneys in developing and implementing strategies that expand relationships, onboard new business, and increase client satisfaction.Throughout my career, I have been recognized as a resourceful big picture thinker who solves complex problems and creates long-term value in competitive, high-grossing law firms across the nation and across the pond. Increase brand visibility and reputation management through social media and digital strategies. My bias for action has proven successful in coalescing multi-disciplinary practices into power ranking firms that seamlessly collaborate with people inside and outside the organization. As a skilled leader in multiple disciplines and growth strategies designed to better serve clients, I capture the ear of c-suite executives, cross-functional teams, and individual practitioners to raise the effectiveness of attorneys in conveying the firm’s unique value proposition. A founding member of the Association for Accounting Marketing (AAM) and past president of the Legal Marketing Association (LMA), I have extensive experience in providing leadership and raising organizational visibility as a noted speaker and board member. A champion of law firm client feedback surveys, I am accomplished in gathering the necessary insights to create happy clients and optimize growth and profitability. I can be reached at maggiewatkins1@gmail.com or 205.440.9300.Specialties include AM Law 100/200 Firms, strategic planning, sales enablement, communication strategies, coaching and mentoring, client surveys, client experience, relationship building, CRM systems, training and development, cross-selling, customer obsession, pitches, proposals, data analysis, key performance indicators (KPIs), practice management, crisis communications, vendor relations, request for proposals (RFPs) for AM Law 100/200 firms.

Maggie T. Watkins's Current Company Details
Yate Collaborative LLC

Yate Collaborative Llc

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Senior Consultant
United States
Employees:
12
Maggie T. Watkins Work Experience Details
  • Yate Collaborative Llc
    Senior Consultant
    Yate Collaborative Llc
    United States
  • Maggie T. Watkins Consulting
    Ceo/Cmo
    Maggie T. Watkins Consulting Oct 2023 - Present
    United States
    A marketing and business development consultancy that works with professional services firms to give them a boost to go to the next level. Working with firms that have a marketing and business development infrastructure, our goal is to provide strategies to help propel growth, enhance client retention, and deliver superior service.
  • Womble Bond Dickinson (Us) Llp
    Senior Client Services Director
    Womble Bond Dickinson (Us) Llp 2018 - 2022
    California
    Recruited to work closely with newly acquired California based IP boutique firm to create a business development structure for increasing revenues and new business. Role expanded to include national litigation practice and sub practices. Board member and chair of Innovation Week, an all-firm transatlantic event focused on driving change through thought leadership.
  • Sedgwick Llp
    Chief Marketing Officer
    Sedgwick Llp 2017 - 2018
    Kansas City, Missouri Area
    Challenged to turnaround revenue performance and profitability following the exodus of 25% of the AM Law 200 firm’s partners. Led full-throttle marketing and business development program including website development, thought leadership, and crisis communications to improve corporate reputation and market sentiment. In early 2018, the international trial and litigation firm was dissolved.
  • Letterman White Consulting
    Chief Marketing Officer, Consultant, Speaker
    Letterman White Consulting Mar 2015 - Dec 2016
    Boutique consulting firm dedicated to management consulting, training and coaching for law firms and other professional services companies with an emphasis on business development, client service training and creating marketing programs that include social media and communication initiatives.Coaching team on business development, creating client marketing plans, leading client retreats and executive meetings
  • Bradley Arant Boult Cummings Llp
    Chief Business Development & Marketing Officer
    Bradley Arant Boult Cummings Llp 2013 - 2015
    Birmingham, Alabama Area
    Recruited for newly created c-level business development and marketing role to aggressively promote brand awareness and ideate strategies to propel growth. Successfully cultivated a client centered law firm combining legal expertise and knowledge with sophisticated understanding of diverse industries to build and maintain deep relationships across regional and national geographies.- Championed a comprehensive client feedback survey leveraging results to design and implement the firm’s… Show more Recruited for newly created c-level business development and marketing role to aggressively promote brand awareness and ideate strategies to propel growth. Successfully cultivated a client centered law firm combining legal expertise and knowledge with sophisticated understanding of diverse industries to build and maintain deep relationships across regional and national geographies.- Championed a comprehensive client feedback survey leveraging results to design and implement the firm’s first digital marketing strategy yielding multimillion dollar return on investment. Show less
  • Best Best & Krieger Llp
    Chief Marketing And Business Development Officer
    Best Best & Krieger Llp 2009 - 2013
    Greater Los Angeles Area
    Recruited for transformational leadership role that actively engaged AM Law 200 attorneys in business development. Repositioned and visually reinforced corporate brand to support a directional and cultural shift. Architected and led trainings in the firm’s initial marketing and communications strategy. Contributor to realigning resources and pricing of legal services. - Fostered 37% rise in legal request for proposal (RFP) win rate within one year of overhauling response and solution… Show more Recruited for transformational leadership role that actively engaged AM Law 200 attorneys in business development. Repositioned and visually reinforced corporate brand to support a directional and cultural shift. Architected and led trainings in the firm’s initial marketing and communications strategy. Contributor to realigning resources and pricing of legal services. - Fostered 37% rise in legal request for proposal (RFP) win rate within one year of overhauling response and solution processes for a firm heavily reliant on proposal requests. Show less
  • Lecg
    Chief Marketing Officer
    Lecg 2007 - 2009
    California, United States
    Member of c-suite charged with marketing the publicly traded firm during a period of high-growth and acquisitions. Raised the firm’s brand recognition as an industry influencer, gained insights into emerging trends, and kindled organic growth by activating participation in top-notch trade associations.
  • Meritas Law Firms Worldwide
    President & Chief Executive Officer
    Meritas Law Firms Worldwide 2003 - 2005
    Greater Minneapolis-St. Paul Area
    Focused on the development of long-range goals, plans, and strategies. Coalesced with Board of Directors and executive leaders in optimizing the global invitation only legal alliance’ ability to expand business referrals and uphold the highest standards of legal advice and client satisfaction.

Maggie T. Watkins Skills

Marketing Strategy Business Development Leadership Strategic Planning Marketing Public Relations Media Relations Market Research Social Media Event Management Community Development Management Public Speaking Strategy Marketing Communications Strategic Communications New Business Development Social Media Marketing Training Business Strategy Legal Marketing Mergers And Acquisitions Community Relations Entrepreneurship Start Ups Email Marketing Corporate Communications Recruiting Human Resources Program Management Proposal Writing Strategic Partnerships Crm Online Marketing Legal Research

Maggie T. Watkins Education Details

Frequently Asked Questions about Maggie T. Watkins

What company does Maggie T. Watkins work for?

Maggie T. Watkins works for Yate Collaborative Llc

What is Maggie T. Watkins's role at the current company?

Maggie T. Watkins's current role is Senior Consultant.

What is Maggie T. Watkins's email address?

Maggie T. Watkins's email address is ma****@****ail.com

What is Maggie T. Watkins's direct phone number?

Maggie T. Watkins's direct phone number is +120544*****

What schools did Maggie T. Watkins attend?

Maggie T. Watkins attended University Of California, Los Angeles.

What are some of Maggie T. Watkins's interests?

Maggie T. Watkins has interest in Economic Empowerment, Politics, Animal Welfare, Arts And Culture, Health.

What skills is Maggie T. Watkins known for?

Maggie T. Watkins has skills like Marketing Strategy, Business Development, Leadership, Strategic Planning, Marketing, Public Relations, Media Relations, Market Research, Social Media, Event Management, Community Development, Management.

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