Maggie T. Watkins Email & Phone Number

United States

United States

A marketing and business development consultancy that works with professional services firms to give them a boost to go to the next level. Working with firms that have a marketing and business development infrastructure, our goal is to provide strategies to help propel growth, enhance client retention, and deliver superior service.

California

Recruited to work closely with newly acquired California based IP boutique firm to create a business development structure for increasing revenues and new business. Role expanded to include national litigation practice and sub practices. Board member and chair of Innovation Week, an all-firm transatlantic event focused on driving change through thought leadership.

Kansas City, Missouri Area

Challenged to turnaround revenue performance and profitability following the exodus of 25% of the AM Law 200 firm’s partners. Led full-throttle marketing and business development program including website development, thought leadership, and crisis communications to improve corporate reputation and market sentiment. In early 2018, the international trial and litigation firm was dissolved.

Boutique consulting firm dedicated to management consulting, training and coaching for law firms and other professional services companies with an emphasis on business development, client service training and creating marketing programs that include social media and communication initiatives.Coaching team on business development, creating client marketing plans, leading client retreats and executive meetings

Birmingham, Alabama Area

Recruited for newly created c-level business development and marketing role to aggressively promote brand awareness and ideate strategies to propel growth. Successfully cultivated a client centered law firm combining legal expertise and knowledge with sophisticated understanding of diverse industries to build and maintain deep relationships across regional and national geographies.- Championed a comprehensive client feedback survey leveraging results to design and implement the firm’s… Show more Recruited for newly created c-level business development and marketing role to aggressively promote brand awareness and ideate strategies to propel growth. Successfully cultivated a client centered law firm combining legal expertise and knowledge with sophisticated understanding of diverse industries to build and maintain deep relationships across regional and national geographies.- Championed a comprehensive client feedback survey leveraging results to design and implement the firm’s first digital marketing strategy yielding multimillion dollar return on investment. Show less

Greater Los Angeles Area

Recruited for transformational leadership role that actively engaged AM Law 200 attorneys in business development. Repositioned and visually reinforced corporate brand to support a directional and cultural shift. Architected and led trainings in the firm’s initial marketing and communications strategy. Contributor to realigning resources and pricing of legal services. - Fostered 37% rise in legal request for proposal (RFP) win rate within one year of overhauling response and solution… Show more Recruited for transformational leadership role that actively engaged AM Law 200 attorneys in business development. Repositioned and visually reinforced corporate brand to support a directional and cultural shift. Architected and led trainings in the firm’s initial marketing and communications strategy. Contributor to realigning resources and pricing of legal services. - Fostered 37% rise in legal request for proposal (RFP) win rate within one year of overhauling response and solution processes for a firm heavily reliant on proposal requests. Show less

California, United States

Member of c-suite charged with marketing the publicly traded firm during a period of high-growth and acquisitions. Raised the firm’s brand recognition as an industry influencer, gained insights into emerging trends, and kindled organic growth by activating participation in top-notch trade associations.

Greater Minneapolis-St. Paul Area

Focused on the development of long-range goals, plans, and strategies. Coalesced with Board of Directors and executive leaders in optimizing the global invitation only legal alliance’ ability to expand business referrals and uphold the highest standards of legal advice and client satisfaction.