Highly motivated with a degree in Marketing Strategy with Honors coursework in data analysis and marketing research methodology. My focus on Marketing Research and Analytics is supported by experience in data analysis and marketing research coursework and fueled by a passion for Consumer Behavior. I am skilled in Google Analytics, Hubspot, Qualtrics Survey Design, Social Media Analytics, and content creation. These marketing research projects include:• Literature review of construal level theory by synthesizing existing works from the advertising and consumer behavior streams.• Development of a quantitative survey via Qualtrics to assess consumer evaluations and intentions after being exposed to specific ad appeals. • Analyzing the data using SPSS, including scale reliability, descriptive statistics, and ANCOVA • Providing theoretical and managerial implications of my research and outlining my future research directions.