I am a Brand Practitioner with multifaceted interests. I have had the opportunity to collaborate with clients in various sectors, including FinTech, SAAS, Industrial Engineering, Infrastructure, Manufacturing, Electrical, Healthcare, Consultancy, and Retail. My primary focus has been on Small & Medium Businesses (SMBs) in the B2B and Education space, both in India and internationally.Currently, I am the Founding Partner of Edunoia, a consultancy that specialises in providing advisory services, brand thinking, and communication strategies to a diverse range of organisations in the learning space. This includes universities, schools, colleges, EdTech companies, as well as corporate learning and development divisions. My journey so far involves work with esteemed institutions and organisations such as GMM Pfaudler, Helmier, FLAME University, Indian Rubber Manufacturers and Research Institute, Ridlr (By Ola), Vidyashilp Education Group, K K Wagh Education Society, MRCC Group, Dr Polaris, Credible (By InfiniChains), Levers for Change, Disha Enterprise, among others.My active involvement extends to the non-profit sector as well, where I collaborate with organisations like the Catalyst for Social Action (CSA) and the NNC. I have had the privilege of representing the Global Dialogue Foundation and the United Nations Alliance of Civilisations in the past and currently hold an International Membership at the former. Additionally, I serve as an Advisor at The Academic City and an Adjunct Faculty member at the School of Business Studies, Vidyashilp University.