With over 20 years of experience in sales and CRM, I am a passionate and driven leader who strives to deliver excellence and value to my customers and stakeholders. As the Head of Sales and CRM at Mellish, an API Qualified Company 20E & 20F, I oversee the UK and export sales of high-quality fasteners and special nickel alloy and duplex finished stock for the Petro-chemical and Power Generation industry. I have successfully expanded our market share, established long-term relationships with key accounts, and generated new business opportunities by leveraging my skills in new business development, key account management. I am also fluent in English, Spanish, and Italian, which enables me to communicate effectively with diverse and international clients. My core competencies include sales strategy, CRM, negotiation, and customer service. I am committed to Mellish's mission of providing prompt and efficient service, and I aim to contribute to the company's growth and innovation with my domain expertise and leadership skills.