Magic C. is a BU Head(乳品事業部) at 味全食品工業股份有限公司.
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Bu Head(乳品事業部)味全食品工業股份有限公司Taiwan -
Bu Head味全食品工業股份有限公司 Jan 2022 - Feb 2024台灣 臺北市負責方便食品(調味料、醬油、沙拉)品牌行銷、B2C與B2B業務通路經營管理Responsible for convenience food (seasonings, soy sauce, salad) brand marketing, B2C and B2B business channel operation and management1、連兩年因應成本大幅上漲(5%以上),維持穩定的獲利能力(淨利率) -
Bu Head Of Beverage味全食品工業股份有限公司 Feb 2019 - Dec 2021Taipei常溫飲料事業部長兼公關主管1、負責常溫飲料經營,連續三年銷額、淨利正成長。2、透過銷額提升、包裝定位調整、調整價格等策略,一年內讓鋁箔包產品從年虧損千萬轉為獲利。3、推出avlia氣泡水,迅速搶佔market share15%以上。4、推動包含學生新品開發競賽、酪農產業升級等CSR活動,企業好感度提升15%。General Manager of Ambient Beverage Business and Public Relations Manager1. Responsible for the operation of room temperature beverages, with positive sales and net profit growth for three consecutive years.2. Through strategies such as increasing sales, adjusting packaging positioning, and adjusting prices, the… Show more 常溫飲料事業部長兼公關主管1、負責常溫飲料經營,連續三年銷額、淨利正成長。2、透過銷額提升、包裝定位調整、調整價格等策略,一年內讓鋁箔包產品從年虧損千萬轉為獲利。3、推出avlia氣泡水,迅速搶佔market share15%以上。4、推動包含學生新品開發競賽、酪農產業升級等CSR活動,企業好感度提升15%。General Manager of Ambient Beverage Business and Public Relations Manager1. Responsible for the operation of room temperature beverages, with positive sales and net profit growth for three consecutive years.2. Through strategies such as increasing sales, adjusting packaging positioning, and adjusting prices, the aluminum foil packaging product can turn from an annual loss of tens of millions to a profit within one year.3. Launched avlia sparkling water and quickly captured more than 15% of the market share.4. Promote CSR activities including student new product development competitions, dairy farming industry upgrades and other CSR activities, increasing the company's favorability by 15%. Show less -
Director Of Food Service, Digital Marketing, Pr And E-Commerce味全食品工業股份有限公司 Jun 2014 - Feb 2019台北市2014~2018 電商業務主管、公關部門主管負責的品牌包含:常溫咖啡(貝納頌/36法郎)、三合一咖啡、水等產品。工作職責包括:一、年度策略/方針計畫研擬、年度預算編列、部門銷售及損益管理、產品策略規劃、年度行銷活動規劃(產品、價格、通路、廣告、媒體、推廣等),企劃案擬定與執行、品牌分析與管理、與相關單位(研發、生產、營業、通路等)的溝通協調。二、電商業務:三、公關:公司形象、好感度修復、品牌修復工作績效1、常溫飲料部門:(1)上任第一年,即把連虧8年的鋁箔包產線,轉虧為贏,賺一千萬以上(2)業績連三年成長10~25%2、公關主管:推出4屆「學生新品開發競賽」,企業好感度提升15%(25%→40%)3、E-commerce:開發MOMO、Yahoo、PChome、蝦皮等電商通路,連續3年成長2位數以上 -
Bu Head味全食品工業股份有限公司 Jul 2005 - Jun 2014Taipei飲料事業部長1、負責每日C、貝納頌品牌、茶、常溫咖啡等飲料新品開發。2、每日C穩定維持在50%的市佔,純果汁的領導品牌。3、貝納頌品牌市佔率從35%提升至42%。 -
廣州分公司行銷經理味全食品工業股份有限公司 Nov 2004 - Nov 2006Guanchou,China -
乳品企劃部經理味全食品工業股份有限公司 Jul 2004 - Nov 2004台北市 -
Markting Specialist味全食品工業股份有限公司 Jul 1999 - Jul 2004Taipei乳品企劃1、負責林鳳營品牌,連續2年成長40%,成為鮮乳第一品牌2、開發林鳳營優酪乳,半年內market share突破10%
Frequently Asked Questions about Magic C.
What company does Magic C. work for?
Magic C. works for 味全食品工業股份有限公司
What is Magic C.'s role at the current company?
Magic C.'s current role is BU Head(乳品事業部).
What schools did Magic C. attend?
Magic C. attended 國立中山大學, 國立政治大學.
Who are Magic C.'s colleagues?
Magic C.'s colleagues are 王蓓民, 立誠游, Ronald Hsu, Ronald Hsu, Megan Keedy, 徐志安ronaldhsu, Jeremy Hsu.
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