Madelaine Magi-Prowse Email & Phone Number

Australia

Secondment: Director in the Behavioural Economics Team of the Australian Government (BETA), Department of the Prime Minister and Cabinet.

Australia

The Australian Securities and Investments Commission (ASIC) is Australia's integrated corporate, markets, finance and consumer credit regulator. My role:I am an Executive Level Two Senior Behavioural Researcher, previously in ASIC's former Behavioural Insights and Consumer Policy Unit, and more recently in the Regulatory Reforms and Implementation team which is responsible for ASIC policy work. I provide behaviourally informed advice across a range of priority areas including policy, scams, remediation, surveillances and enforcement cases and victim and witness communication. I was the lead author of the ASIC field guide 'Making it right: How to run a consumer centred remediation', part of the team leading the development of 'Regulatory Guide 277 Consumer Remediation', and co-author of Behavioural Economics Guide 2022 article 'Helping or Harming? How behavioural levers can influence people's financial outcomes'. ASIC Award recipient:- 2021: "In recognition of outstanding contribution to your team: Scams Working Group"- 2020: "In recognition of outstanding contribution to your team: Consumer Credit Insurance (CCI) Review"

Sydney, Australia

Sydney, Australia

Banjo was an advertising agency focused on going against the status quo to celebrate its clients and their brands - with a missing to create great, enduring Australian brand stories that sell. My Role:I was responsible for understanding the consumers through various research methods (e.g. qual, quant and desk research) and feeding these insights, along with broader behavioural science concepts, into the strategy and planning phases for various campaigns and ongoing strategic advice for our clients. The clients I worked with ranged from large financial institutions, to various FMCGs, educational institutions and government agencies. For example I worked on the strategy for NSW Health's 'Down to Test' campaign, whose goal was to increase STI testing and condom use in young people via an activation in a music festival setting. The activation incorporated psychological and behavioural economic techniques to insight behaviour change. In its first outing at ListenOut Festival (2017) the activation smashed its goal of testing 180 festival goers, testing a total of 530 and in 2018 picked up a Mumbrella award.

Amsterdam Area, Netherlands

TravelBird is one of the Netherland's fastest growing start-ups. Bringing you the best 6 holiday deals every day TravelBird aims to take the stress out of planning your next getaway. My role:I was solely responsible for constructing and populating the customer journey at TravelBird. I designed various qualitative (e.g.customer interviews, workshops) and quantitative (e.g. surveys) studies to understand the customer's experiences, needs and pains, and developed a consumer insights process for future research. I then analysed and translated the data for communicating with stakeholders and senior management, which to improvements in user experience and informing company practices. I was also responsible for exploring who our customers are and forming customer personas based on the collection of qualitative and quantitative data.

Brisbane, Australia

The University of Queensland ranks well within the top 100 universities worldwide, and is one of Australia's Group of Eight, a charter member of edX and a founding member of Universitas 21, an international consortium of leading research-intensive universities. My role:I was responsible for presenting a one hour lecture (3 times a week), to classes of about 30 first year psychology students, which supported the content presented in the main course lecture. I was also responsible for marking the students' assignment drafts and providing feedback, as well as marking and grading their final assignments.

Brisbane, Australia

Swarovski is an Austrian producer of luxury lead cut crystal founded in 1895. My role:Responsible for introducing customers to the world of Swarovski, helping them find the perfect Swarovski product to fit their desires and needs. I also had various other responsibilities within the boutique such as: Tracking KPIs and calculating budgets, implementing visual merchandising, assisting with ordering stock, and managing the opening and closing of boutique.

Brisbane, Australia

A 'University for the real world' - Queensland University of Technology (QUT) is a successful Australian university, with close ties to industry and applied research. My rolesResponsible for running various research projects exploring consumer behaviour, collecting data and doing preliminary analysis.

Master Of Science (Cum Laude), Economic And Consumer Psychology, Cum Laude (Grade Of 9; 10 Highest, Dutch Grading System)

A Master of Science (Cum Laude) specialising in Economic and Consumer Psychology. Thesis: 'Revenge to Heal: The Effect of Self Esteem.

Bachelor (Hons), Psychological Science, Gpa 6.3 (7 Highest, Australian Grading System)

An APS accredited 4 year Bachelor of Psychological Science, with the last year being equivalent to a post-graduate diploma. Thesis.

Microcredential, Applying Behavioural Science To Create Change

This micro-credential brings together insights and experiences from a range of behaviour change experts. The course delivers 8 modules.