Heading up a new business area for Rocket Revenue where we deliver market and consumer insights to our clients through primary and secondary research. We aim to be a one-stop-shop, helping our clients all the way from strategy planning, via testing to tracking and review.

En Bättre Dryck (A better Beverage) is an initiative for non-alcoholic beverages aimed to inspire and move focus from person to beverage

Founder of a consulting firm focusing on category and insight management in Northern Europe.Being on top of information and insights to drive your business has never been more important. Situated in Stockholm but operating globally, Coresights Consulting helps businesses to turn information into insights and insights into business opportunities. We help our clients with market analysis and research. On top of that we also do our own primary research which we combine with sales… Show more Founder of a consulting firm focusing on category and insight management in Northern Europe.Being on top of information and insights to drive your business has never been more important. Situated in Stockholm but operating globally, Coresights Consulting helps businesses to turn information into insights and insights into business opportunities. We help our clients with market analysis and research. On top of that we also do our own primary research which we combine with sales data and present under the report platform - Vinbarometern Show less

Contracted to manage a new wine supplier on the Swedish market.Responsible for:# Marketing and sales of an existing portfolio of listed wines. # Increasing the portoflio through new launches via order-to-assortment and monopoly tenders. # Creating and coordinating marketing plans having close collaboration with agencies, media partners and other platforms.# Leading the work with wine producers, pack producers and logistic partners

Interim position alongside my position as Senior Category & Insights Manager NordicsThe role includes:New business developmentDay to day customer handlingPricingForecasting

Category analysisMarket and consumer researchMarket and consumer insightsTrend analysisPerformance reportingLeading brand, category and consumer workshops both internally and externallyCategory presentations for the monopoliesInvolved in portfolio reviewInvolved in strategic reviewInvolved in category reviewNPD analysis and planning

Team leader for the Nordic Insights team, having direct reports.RecruitingManaging performance, both good and bad.Leading the forecast work for all of the Nordic countries.Involved in strategic review and portfolio review

Demand forecastingLeading the business planning process for NorwayMarket researchInvolved in strategic reviewMarket analysisConsumer and market insights

Performance ReportingCategory AnalysisKey Account meetings and presentationsInvolved in the business planning processMarket Research

Staff managementSchedule planningManager on site during serviceManager on site during major events as MTV and Grammis

Responsible for a number of accounts where I was handling the monthly accounting