Leads organization of 7 reports handling the online product offering for the National Football League. Drove sales volume growth from $100 million to over $750 million annually while maintaining margins well more than 50%. Develops and implements both top down and bottoms up assortment strategies to maximize contribution margins and divisional profitability. - Owns Open-To-Buy and all associated financial metrics - Sales, Gross Margin, Contribution Margin, Markdowns, Stock Turn, Inventory, Aged Inventory, and Profitability- Cross Functional leader - Primary partner with First- and Third-Party Vendors, Marketing, Social, Paid Search, Customer Service, International, & Warehouse Operations teams regarding league-specific business initiatives, particularly special events and hot markets- Drives key item strategies to maintain inventory levels of core items by maximizing high in-stock percentages, driving increases in online conversion rates and incremental top line growth- Lead of Fanatics’ $100M+ “Segmented Merchandise” growth strategy designed to recruit and create collaborations with well known consumer products brands in the licensed sports space- Developed skill sets of ten direct reports to a position of promotion within the company, including one Buyer to DMM.

Founder & Editor In Chief of Tenkara Angler, the first regularly published magazine chronicling the stories of the tenkara & fixed line fly fishing community. Our website, an annual print magazine, and associated social media aim to be informative & entertaining for anglers of all disciplines.